Website & SEO Playbook

The 19 Trust SignalsAI & Humans Score You On.

AI didn't kill SEO — it raised the bar. Google's AI Overviews, ChatGPT, and Perplexity aren't reading your homepage like a person. They're scanning for proof that you're real, priced fairly, reviewed well, and trusted locally. Here's the full checklist we build against, and the pages we built on our own site to satisfy it.

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The Checklist

All Nineteen, Grouped

Whether it's Google's algorithm, an AI Overview, or a homeowner scrolling on their phone, the same proof points decide whether you get picked.

Credibility & Accuracy
01
Verified NAP consistencyName, address, and phone identical everywhere they appear — site, Google, directories, socials.
02
Website securityHTTPS on every page, no mixed content, no exceptions.
03
Accuracy of claimsNothing on the site you can't back up with a source.
04
Clear, stated brand valuesWhat you stand for, in your words, on a page a person can find.
05
Authoritative outbound citationsLinking out to real sources instead of pretending you're the only one.
Transparency
06
On-page pricing & fee transparencyReal numbers or real ranges, not “call for pricing.”
07
On-page policy & ethics transparencyPrivacy, security, AI use, and how you handle problems.
08
On-page contact & About depthMore than a form: hours, location, response times, and real people.
Proof & Recognition
09
Public review score & volumeHow many, how recent, and on which platforms.
10
Case study & testimonial presenceNamed clients, named outcomes, actual deliverables.
11
Industry awards & recognitionDated, judged, third-party — with the criteria explained.
12
Ranking on Google Page 1Still a proxy AI engines use to decide who's credible.
Content Depth
13
On-page content richnessDepth that actually answers the question, not 300 words of filler.
14
Advanced schema deploymentOrganization, LocalBusiness, FAQPage, Product, and Review markup.
15
Answer-focused semantic structureQuestion as a heading, answer in the first sentence.
16
Presence of author / team pagesAI cites people, not just companies.
17
Educational content hubA real library, updated, organized by topic.
18
Content surface areaHow much ground your site covers across services and questions.
19
Content freshnessHow recently anything was meaningfully updated.
Bottom line

These aren't ranking tricks. They're the same things a smart customer would want to know before hiring you — which is exactly why AI engines weight them so heavily.

The Seven Pages

What We Build To Satisfy Them

Every signal above maps to a page. We built all of them on our own site first — click through and steal the structure.

01 · Pricing Page

Real ranges, cost drivers, lifetime cost, financing, a mini pricing FAQ, and an estimator.

See ours →
02 · Review Hub

Every platform in one place, themes customers mention, response-rate policy, owner accountability.

See ours →
03 · Security & Privacy

Plain-language data handling, cookie policy, fraud verification, breach commitment. Linked in the footer sitewide.

See ours →
04 · Author & Team Pages

Named people with credentials, headshots, and the work they've actually contributed.

See ours →
05 · Awards & Recognition

Dated, judged awards with the criteria explained and why it matters to the reader.

See ours →
06 · Answer-First FAQ Hub

Organized by category, trust bar per section, direct answers in the first sentence, FAQ schema.

See ours →
07 · "Best Of" Comparison

Objective criteria, honest trade-offs, and the places competitors beat us. The format AI loves to cite.

See ours →
Bonus · Educational Hub

A real content library covering the questions customers ask before they buy.

Read the blog →
Not sure where to start?

We'll audit your site against all nineteen signals and show you exactly which pages you're missing.

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Building All Seven Is a Lot of Work.

You don't have to do it alone. We pair a trust-signal-ready website with SEO, local visibility, and lead follow-up — so when the leads show up, somebody actually calls them back.

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