Pricing & Investment

What ThisActually Costs.

No "call for pricing." Below are the real ranges we quote, what pushes a project up or down, and how to figure out where you'd land — before you ever talk to us.

Project Pricing

Typical Ranges

Ranges reflect the work we most commonly scope. Every engagement is quoted as a fixed number before we start — you approve the price, then we build.

Websites

Web Design & Development

$6,000 – $45,000

A focused marketing site with 5–10 pages starts around $6,000. Larger builds with custom design systems, e-commerce, integrations, or 30+ pages run toward the top of the range.

  • Strategy, copy direction, and design
  • Build, QA, launch, and training
  • 30 days of post-launch support included
Brand

Design & Branding

$4,500 – $30,000

Logo and core identity work starts around $4,500. Full brand systems — naming, voice, extended visual language, brand guidelines, and collateral — sit higher.

  • Discovery and positioning
  • Identity, type, and color systems
  • Written brand guidelines you own
Monthly

Marketing Retainers

$2,000 – $12,000/mo

SEO, content, social, and paid media are billed monthly. Most local and home-service clients land between $2,500 and $6,000/mo depending on how many channels are active.

  • Month-to-month after the first 90 days
  • One scope, one invoice, one team
  • Ad spend is billed separately, at cost
Video & Audio

Video & Podcast Production

$2,500 – $35,000

A single-location shoot day with edit starts around $2,500. Multi-day, multi-location, or scripted brand films with talent and motion graphics scale up from there.

  • Pre-production and scripting
  • Crew, gear, and shoot days
  • Edit, color, sound, and cutdowns
Software

Software & App Development

$15,000 – $150,000+

Internal tools and simple apps start around $15,000. Multi-user platforms with authentication, payments, integrations, and ongoing support are quoted per phase.

  • Scoped and quoted in phases
  • You own the code and the data
  • Optional maintenance retainer
Advisory

Fractional CMO & AI Advisory

$3,000 – $10,000/mo

Senior strategy without a senior salary. Set hours per month, direct access, and accountability for the plan — not just the deck.

  • Quarterly planning and roadmaps
  • Team and vendor oversight
  • Month-to-month, cancel anytime
Cost Drivers

What Moves the Number

Two businesses can ask for "a website" and get quotes $20,000 apart. Here's exactly why.

FactorPushes price downPushes price up
Page or scope count5–10 core pages, one service area30+ pages, multiple locations or service areas
ContentYou supply copy, photos, and product dataWe write, shoot, and produce everything
DesignAdapting an existing brand systemCustom design system built from scratch
FunctionalityStandard forms and CMS pagesE-commerce, portals, CRM and API integrations
TimelineStandard 8–12 week scheduleCompressed timelines that require added crew
StakeholdersOne decision makerCommittee review, legal, or public-sector approval cycles
Hidden costs, stated up front

Third-party costs are passed through at cost and listed in your proposal before you sign: domain and hosting (typically $20–$60/mo), premium plugins or licenses, stock or licensed media, paid ad spend, and any specialty print or fabrication. We do not mark these up, and we do not add "platform fees" after the fact.

Real Projects

What Clients Actually Spent

Representative engagement bands from work in our portfolio, so you can anchor your own budget against something real.

Local tourism brand

Visit Tomball

$25k – $50k

Brand identity from scratch, website, merchandise, mobile app, and ongoing social management across a multi-year relationship.

Economic development

Tomball EDC

Multi-year retainer

Annual reports, print and digital advertising, and social media on a continuing monthly retainer. Two IEDC Excellence Awards to date.

Consumer brand

Craving Kernels

$15k – $40k

Shopify site, three original animated characters, apparel design, and ongoing fractional CMO strategy.

Lifetime Cost

The Sticker Price Isn't the Whole Bill

A website is a five-year asset. Budget for the whole life of it, not just the build.

ItemTypical ongoing costWho pays it
Hosting & domain$20 – $60/moYou, direct to the provider
Security, updates & backups$99 – $400/moOptional care plan with us
Content & SEO upkeep$1,500 – $6,000/moRetainer, optional
Ad spendSet by youBilled by the platform, at cost
Refresh or rebuildEvery 3–5 yearsQuoted when you need it, not before
Payment & Financing

How You Pay

We'd rather structure the payments than shrink the project.

  • Standard projects: 50% to start, 50% at launch
  • Larger builds: milestone billing across the project
  • Monthly payment plans available on builds over $10,000
  • Retainers billed monthly, month-to-month after 90 days
  • ACH, check, and credit card accepted
Straight Answer

Is It Really Worth It?

Not always — and we'll tell you. If you're pre-revenue, doing under roughly $250,000 a year, or you have no way to follow up on the leads you already get, a $30,000 website is the wrong first purchase. Fix intake and follow-up first; a template site and a solid Google Business Profile will carry you.

Where this work pays for itself is when you already have demand and are losing it: leads going cold, a site that doesn't rank, or a brand that undersells what you actually do. That's the point where the math works.

Estimator

Ballpark It Yourself

Pick what you need. You'll get the same range we'd start from on a discovery call — no email required.

Select your scope
Your estimated range
Select at least one

This is a planning range, not a quote. Real quotes are fixed, itemized, and free — and we've talked plenty of people into a smaller number than this.

Get a Real Quote
Pricing FAQ

Money Questions

How much does a website cost in Houston?

Most professionally built marketing websites in the Houston market run $6,000 to $45,000. Ours start at $6,000 for a 5–10 page site and rise with page count, custom functionality, and how much content we produce for you.

Do you require a long-term contract?

No. Projects are quoted as fixed-scope engagements. Retainers run month-to-month after an initial 90 days, which is the minimum honest window to judge whether marketing is working.

Why is there a range instead of one price?

Because scope varies. Two clients asking for "a website" can be 30 pages apart. We publish the range so you can self-select, then we quote one fixed number after a 30-minute scoping call.

What's the cheapest way to work with you?

A single-scope project — a logo refresh, a landing page, one video — rather than a full retainer. Tell us your budget and we'll tell you honestly what fits inside it.

Do you mark up ad spend or third-party costs?

No. Ad spend goes directly to the platform and third-party licenses are passed through at cost. Our fee is our fee.

What happens if the project goes over scope?

We flag it before we do the work, in writing, with a price attached. You approve it or we don't do it. No surprise invoices.

Get a Real Number in 30 Minutes.

Tell us what you're trying to accomplish. You'll leave the call with a range you can budget against — whether or not you hire us.