The Importance Of Humility And Strong Teams In Entrepreneurship feat. Kevin Sherman with Tractor Beverage Company
The Small Business Origins player loads once you accept cookies in the privacy banner.
Show Notes
Proud Sponsor of The Small Business Origins Podcast
In this episode, we learn all about Kevin Sherman, CEO of Tractor Beverage Company, as he discusses his experience working in the beverage industry, including creating the first sugar-free beverage for children at a previous company. Listen to his journey to becoming a board member and eventually CEO of Tractor Beverage Company, an organic non-GMO beverage company founded by three entrepreneurs, one of whom is a farmer with a talent for developing and designing beverages. The founders showed humility in recognizing their lack of experience in the industry and bringing on the speaker to help execute their vision. The company aims to provide healthier options for consumers, particularly in restaurants, universities, hospital systems, and corporate settings. They prioritize label transparency and avoiding preservatives but do not offer sugar-free options due to difficulties in making them taste good without harmful substitutes.
Chapters:
00:06:00 Entrepreneur's Origin Story: Overcoming Adversity Through Business
00:12:55 Organic Non-GMO Beverages With No Preservatives And No Sugar-free Option
00:17:03 The Founders' Humility In Recruiting An Experienced Management Team For Their Beverage Company.
00:23:49 Importance Of A Strong Team For Company Success
00:26:35 The Virtue Of Justice In Entrepreneurship
00:33:25 Commitment And Fortitude In Entrepreneurship And Small Business Ownership
00:36:03 Support For Small Businesses And Entrepreneurs
Tweetables:
"We're the only ones doing completely organic non GMO. Complete label transparency. No preservatives in there." - Kevin Sherman
"Look, the founders and I, and again, I go back to this because I think it's really important for everyone to hear on this, especially from an entrepreneurial standpoint, you can have the best idea in the world, but you've got to possess the humility to bring in the right people and the right team because you can have the best idea." - Kevin Sherman
Links Mentioned:
Tractor Beverage Company Website
Tractor Beverage Company Twitter
Tractor Beverage Company Instagram
More Small Business Origins Episodes
Why Entrepreneurs Need to Embrace Outsourcing and Consulting: Insights from Small Business Consultant feat. Jessica Millhiser with JMills Consulting
Our Sponsor: Tractor Beverage Company Jessica Millhiser is the sole founder of JMills Consulting where her mission…
Challenges, Inspiration, And Overcoming Obstacles: A Journey Through Life's Pivotal Moments feat. Kevin Lowe with Grit, Grace, & Inspiration Podcast
In this thought-provoking episode, our guest shares an inspiring journey of overcoming life's challenges. From…
#EconDevWeek in Tomball Update. Driving Economic Development: A Look Into Strategic Planning And Community Growth feat. Kelly& Tiffani with Tomball Economic Development Corporation
Join us for a Tomball EDC update for #econdevweek and as we discuss economic development with Kelly and Tiffani, as…
Want a podcast like this for your business?
Both of these shows are Beefy Marketing productions. We help businesses plan, record, edit and publish a branded podcast, from show concept to every episode page.