Case Study · Web Design · Transportation

Tank Trailer Leasing, Built to ConvertMatlack Leasing

Client: Matlack Leasing, LLC
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Client
Matlack Leasing, LLC
Category
Web Design & Development
Industry
Tank Trailer Leasing
Launched
October 2026
The Client

Who They Are

Matlack Leasing leases and rents tank trailers for bulk liquid transportation nationwide — MC 307/DOT 407 chemical trailers, food-grade tankers, MC 312/DOT 412 acid trailers, MC-331 pressure trailers, special-purpose units, tank chassis and storage equipment, plus equipment for sale.
The Challenge

What We Were Solving

A deep, technical inventory and a buyer who needs answers fast: which trailer, which terms, how quickly. The site had to make a spec-heavy fleet easy to navigate and push fleet managers toward a quote or credit application. This was a full redesign of the existing site.
Before & After

From Dated to Driven.

matlackleasing.com
Redesigned Matlack Leasing homepage on desktop by Beefy Marketing
Old Matlack Leasing homepage on desktop
BeforeAfter

Before: Old site, archived March 2026 · After: New site, launched October 2026

Redesigned Matlack Leasing homepage on mobile
Old Matlack Leasing homepage on mobile
BeforeAfter

Before: Old site, archived March 2026 · After: New site, launched October 2026

What We Built

The Build.

✓
A hero that states the offer in one line — Lease Tank Trailers for Bulk Liquid Transportation Nationwide — with “Explore Leasing Options” and “Request Quote” CTAs up top.
✓
Navigation organized by trailer spec (MC 307 – DOT 407, Food Grade, MC312 – DOT 412, MC-331, Special Purpose), plus Tank Chassis, Storage Equipment, Equipment for Sale and Locations.
✓
A “Complete Tank Equipment Solutions” grid routing visitors to Tank Trailers, Tank Chassis, Storage Solutions and Equipment for Sale.
✓
Leasing-option blocks (short & long-term, maintenance, rent-to-own) and nationwide-reach content covering yards, repair network and DOT/FMCSA compliance support.
✓
Trust signals up front: an animated stats band, the Eastern Minority Supplier Development Council recognized-supplier badge, and a customer testimonial.
✓
A dedicated New Customers path straight to the Credit Application, with 1-800-MATLACK click-to-call in the header.
Complete Tank Equipment Solutions grid on matlackleasing.com linking to Tank Trailers, Tank Chassis, Storage Solutions and Equipment for Sale
The “Complete Tank Equipment Solutions” grid routes visitors straight to Tank Trailers, Tank Chassis, Storage Solutions and Equipment for Sale.
Mobile & Responsive

Thumb-Ready Everywhere.

Built and checked across desktop, tablet and phone. On mobile the headline, primary CTA and click-to-call stay front and center, and the service menu collapses into a clean drawer.

Matlack Leasing nationwide expertise section on a phone
Nationwide expertise and support, stacked for one-thumb reading.
Matlack Leasing FAQ accordion on a phone
The FAQ collapses into tap-to-open answers.
Matlack Leasing contact call to action and footer on a phone
Quote button, credit application and 1-800-MATLACK up front.
On the map, on the road section listing Matlack Leasing depot cities with addresses
Every depot city — Houston, Chicago, Philadelphia, Newark, Charleston, Savannah — is listed in crawlable text, not just pinned on a map.
Technical Foundations

Built to Rank.

Built on WordPress with Elementor. The homepage ships a unique title (“Tank Trailer in the USA | Matlack Leasing, LLC”), a meta description, and JSON-LD structured data (Organization, WebSite and WebPage), with Google Site Kit installed.

Building for a fleet or freight brand? See our transportation & logistics marketing work.

Services Delivered

How We Got There.

Website RedesignWeb Design & BuildTransportation & Logistics
“Looks awesome! I am in love with it. I can’t believe I’m just now seeing this! Andrew, y’all rock! It’s so pretty and moves so nice!”
— Andi, Finance Director, Matlack Leasing
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