Design

Understand how branding can effect the bottom line of your business.

Logo Designs Equal Business Growth for These 5 Reasons

Creating a memorable logo is essential for any business in this day and age. A well-crafted design will differentiate your company from the competition and help you stand out in the marketplace. It will also create a positive image of your business in customers’ minds and build trust. Investing in a logo that captures the […]

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How to Create a Stand-Out Logo Design in 10 Easy Steps

Creating a standout logo design is important to establishing your brand identity. It’s the first thing potential customers and clients will see, as such, it should be eye-catching and memorable. Fortunately, with a few simple steps, you can create a logo design that stands out and helps you build a recognizable brand. Here are 10

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Graphic Design and Its Important Role in Advertising

Graphic design is an essential tool in advertising, playing a pivotal role in how brands and products are presented to the public. It involves using visual elements such as images, typography, and layout to create compelling visuals that attract and engage potential customers. Graphic design has become integral to marketing campaigns, helping brands stand out

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Logo

6 Questions to Ask Before Redesigning Your Business Logo

Marketing is fundamental to running a business because it sets you apart from the competition. For this reason, all companies develop a comprehensive marketing strategy to achieve their goals. Part of this is creating an identity that makes you unique and recognizable to your prospects. There are many ways to do this, but having a

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Graphic Design Mistakes To Avoid

5 Graphic Design Mistakes to Prevent in Your Next Project

Graphic design is a powerful and effective way of communicating messages, building awareness, and engaging audiences. However, if not done correctly, it can also be an ineffective, confusing, and even damaging tool. Therefore, it’s crucial to ensure that you take your time with embarking on your next graphic design project. This article will explore five

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Shapes Used in Logos

5 Commonly Used Logo Shapes to Communicate Brand Messages

Logo shapes are essential to your company’s identity and can influence how someone perceives your business. From circles to squares, many commonly used logo shapes are available. Each shape conveys a unique meaning, so choosing the suitable form for your organization is essential. Read on as we explore the five common logo shapes and how

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How to Choose the Best Brand Color Palette for Your Company

Did you know that the purchasing decisions we make each day are largely emotional, not logical? For instance, we’re prone to go to the same cafe each morning because we enjoy the comfort and ambiance, even though there may be a cafe with definitely better coffee down the block. Even if one company has over

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Best Places to Find Stock Photos and How to Choose the Best Ones

In marketing, there are few things as off-putting as seeming disingenuous. If your audience even remotely gets a whiff of insincerity be it on your website, email campaigns, or other forms of branding (hello, social media), they will balk at your product. Customers want to feel like you’re being 100% up-front with them, and because

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Easy Design Tools That Even Photoshop Nubes Can Master

So much of a user’s social media experience is based on visuals and aesthetics. We double-tap on photos we love and stop scrolling to admire good design. Eye-catching graphics will rise to the top which means good design is important. Photoshop can be cumbersome to the small business graphics creator. Adobe Creative Cloud has made it affordable now

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