Design

Understand how branding can effect the bottom line of your business.

How to Choose the Best Brand Color Palette for Your Company

Did you know that the purchasing decisions we make each day are largely emotional, not logical? For instance, we’re prone to go to the same cafe each morning because we enjoy the comfort and ambiance, even though there may be a cafe with definitely better coffee down the block. Even if one company has over …

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Best Places to Find Stock Photos and How to Choose the Best Ones

In marketing, there are few things as off-putting as seeming disingenuous. If your audience even remotely gets a whiff of insincerity be it on your website, email campaigns, or other forms of branding (hello, social media), they will balk at your product. Customers want to feel like you’re being 100% up-front with them, and because …

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Easy Design Tools That Even Photoshop Nubes Can Master

So much of a user’s social media experience is based on visuals and aesthetics. We double-tap on photos we love and stop scrolling to admire good design. Eye-catching graphics will rise to the top which means good design is important. Photoshop can be cumbersome to the small business graphics creator. Adobe Creative Cloud has made it affordable now …

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