7 Tips to Create Balance in Your Logo Designs

Designing an attractive, creative logo is essential to branding your business or product. However, like all creative processes, the right balance of colors, shapes, fonts, and other design elements must be achieved to make the logo stand out without being overwhelming.

Here are a few simple principles to make your logo design look professional and effectively communicate your message.

1. Combining Colors and Shapes

The colors and shapes you choose for your logo design are often the most important elements in achieving balance. Different colors have different connotations, so you must think about what message you want to convey with your logo when selecting colors.

With shapes, the goal is to use contrasting figures that complement each other, such as circles and triangles. When used effectively, colors and shapes can give your logo depth and add a sense of harmony to the overall design.

2. Utilizing Positive and Negative Space

Positive and negative space is often overlooked when designing a logo, but they can be powerful design elements for creating a balanced, professional look. Positive space is the area of the design that is filled with shapes and colors, while negative space is the area that is left empty.

A good balance of positive and negative space will create a sense of harmony and proportion to the overall design, making your logo look polished and professional.

3. Incorporating Text and Fonts

Text and font are essential elements in most logo designs, but they can also easily make or break a logo. When selecting a font for your logo, it’s best to choose one that is simple, clear, and legible. This will communicate the message of your logo more effectively.

When incorporating text into your design, make sure that the font size and placement are balanced so it doesn’t overpower the other elements of your logo.

4. Layering and Balancing Elements

Layering elements of your logo, such as text and images, can create a sense of depth in the design. Layering elements create a more visually appealing structure and draw attention to the most critical aspects of your logo.

When layering elements, maintain a balanced layout to complement each other.

5. Maintaining Contrast

Contrast ensures your logo stands out while maintaining balance. Bringing contrasting colors, shapes, and textures can create a proportional design and gives your logo the impression that everything is well thought out.

However, be sure not to overdo it. Too much contrast can make your logo look cluttered and unprofessional.

6. Choosing the Right Scale

Scale is also an important factor in visual balance. Depending on the elements you’re using in your logo design, you may need to adjust the size of specific components to maintain balance. Make sure all details are visible and easy to read while avoiding making anything too large or small.

7. Keeping it Simple

Finally, when it comes to logo design, simpler is often better. The goal is to have a minimalist logo that’s memorable and easily recognizable. Simple layouts are also easier to scale and reproduce, which makes them more versatile.


Your logo is the face of your brand, so it should be planned and designed carefully. It’s good to know the important elements of a logo to contribute to the brainstorming when you work with a designer. These professionals know how to execute a good layout tailored to your brand.

For quality logos that speak your company’s ideals, Beefy Marketing is here to help. We offer top-notch branding services that connect to your audiences. Contact us today!

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Andrew Brockenbush

CEO of Beefy Marketing & Host of the Business Growth Hacks Podcast