W hat motivates you to buy something? Most likely, either 1. Necessity or 2. Desirability
At Beefy Marketing, we make sure your consumers aren’t driven by one or the other.
They’re driven by both.
One of the most powerful behaviors that drives sales isn’t price or convenience, it’s connection.
Business is more than just an exchange of goods and services. It’s a beneficial and rewarding relationship between you and your market – and treating it as anything less than that is a fatal mistake. There are too many competitors out there ready to satisfy your customer’s needs, and they have no qualms manipulating price AND convenience in order to do so. The only thing they can’t manipulate is the emotional attachment you’ve already established with your audience. That’s what makes you desirable. But how on EARTH do you establish a bond like that?