Case Study · Brand Identity & Web Design
Built from Faith.
Built to Last.
Client: Camp Lone Star — La Grange & Tomball, TX
Complete Brand Identity & Website
The Client
Texas' Premier Christian Youth Camp
Camp Lone Star is a Lutheran Outdoors Ministry of Texas camp with two campuses — La Grange and the Pines campus in Tomball — transforming lives through adventurous, Christ-centered experiences for campers of all ages.
Their mission: plant seeds of faith, cultivate Christian leaders, and grow the Kingdom of God. They needed a brand and a website that communicated all of that the moment someone landed on the page.
What We Built
A Full Brand Identity & Website
Beefy designed the complete Camp Lone Star brand from scratch — a logo system with deep theological meaning built into every element, a three-color brand palette, and a four-font typography system for everything from headlines to body copy.
We then carried it through to a full website redesign at camplonestar.org — built around the camp experience, both campus locations, and the registration and support journeys for families and donors.
Camp Lone Star Mission
Transforming Lives Through
Adventurous Christ-Centered Experiences
Adventurous Christ-Centered Experiences
Planting
Seeds of Faith
Cultivating
Christian Leaders
Growing
The Kingdom of God
Identity System
Three Logos. One Mark.
We designed a complete logo system for Camp Lone Star — three distinct versions of the mark, each built to serve a different context while maintaining a unified visual identity.
Logo Type 01
Primary Logo
The full Camp Lone Star mark — the star, trees, hill, and wordmark in the definitive composition. This is the main graphic representing the camp, used most frequently and across primary brand applications: signage, print, stationery, and the website header.
Primary usage: Website, signage, print, letterhead
Logo Type 02
Secondary Logo
An alternate composition of the primary logo elements, rearranged for flexibility. The secondary logo is ideal for square and round formats — social media profile images, social graphics, and other placements where the primary layout doesn't fit.
Usage: Social profiles, social graphics, compact placements
Logo Type 03
Submark
The most simplified form — an icon or initials that can stand alone as an identifying mark. Designed for extremely small formats where the full logo loses legibility. Helps audiences quickly identify and remember the brand without reading the full name.
Usage: Favicon, watermarks on photos, website footers
Logo Meaning
Every Element Has a Purpose.
The Camp Lone Star logo is a theology in visual form. Each element — the star, the trees, the hill — carries specific meaning rooted in the camp's faith and mission.
The Star
The North Star represents Christ — "our Lone Star." When someone comes to Camp Lone Star, we want their eyes to be immediately pointed to Jesus. The star is the first thing you notice in the logo, intentionally drawing the eye upward.
The Trees
The hand-drawn trees reflect the outdoor adventure focus of the ministry while evoking Mt. Calvary — a nod to the previous logo. They represent the three parts of the camp's mission: plant seeds of faith, cultivate Christian leaders, and grow the Kingdom of God. The hand-drawn style reflects the personalized experience every guest receives.
The Hill
The hill represents the Holy Trinity — Father, Son, and Holy Spirit — the foundation upon which all of Camp Lone Star's ministry is built. Three slopes. One foundation.
The Hill & Trees Together
The two elements together also represent the two campuses: the hill references the La Grange campus, while the trees are a nod to the majestic pine trees primarily located at the Pines Campus in Tomball. Geography, faith, and mission — unified in one mark.
Brand Colors
The Color Palette.
A focused three-color palette — bold, grounded, and intentional. Barn Red leads as the primary brand color, anchored by black and white.
Primary Color
Barn Red
HEX #981e20
RGB 152 · 30 · 32
CMYK 26 · 99 · 97 · 24
Secondary Color
Black
HEX #000000
RGB 0 · 0 · 0
CMYK 0 · 0 · 0 · 100
Secondary Color
White
HEX #ffffff
RGB 255 · 255 · 255
CMYK 0 · 0 · 0 · 0
Typography System
Four Fonts. One Voice.
We specified a complete four-font system — each typeface serving a distinct role in the brand hierarchy, from the expressive display faces down to the legible paragraph fonts.
Primary Display
Hamurz Vintage
Camp Lone Star
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Secondary Display
Wayfarer
Adventurous Experiences
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Paragraph — Heading
Uniform Rounded Bold
Summer Camp 2026
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Paragraph — Body
Uniform Rounded Regular
Our summer camp in La Grange offers overnight and day camp opportunities for campers ages 5–18, plus family camp for all ages.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
The Website
camplonestar.org
We carried the brand system through to a complete website redesign — built around the camp experience, the two campus locations (La Grange and Tomball/Adventure Woods), and clear conversion paths for summer camp registration, retreat bookings, and donor support.
What We Delivered
Brand Built from Scratch.
Complete Logo System
Primary logo, secondary (alternate) logo, and submark — each with precise clear-space guidelines and approved color usage combinations
Intentional Logo Symbolism
Every element — the North Star, hand-drawn trees, the hill — carries specific theological meaning tied to the camp's faith and mission
Three-Color Brand Palette
Barn Red (#981e20), Black, and White — with full HEX, RGB, and CMYK specifications for consistent print and digital application
Four-Font Typography System
Hamurz Vintage (primary display), Wayfarer (secondary display), Uniform Rounded Bold (headings), and Uniform Rounded Regular (body)
Brand Guidelines Document
A complete brand standards guide covering logo usage, clear space rules, color pairings, typography hierarchy, and do's & don'ts
Website Design — camplonestar.org
Full website redesign covering both campuses, summer camp registration, retreat bookings, and the mission-driven donor support journey
Services Delivered