From social media to digital advertising – effectively reach your target audience online.
As businesses and marketers strive to create compelling and engaging content to attract and retain their target audience, keeping up with the latest trends and strategies is essential. One such trend that has been gaining significant traction is podcasting. Podcasts have become a popular medium for consuming content, and if you haven’t already included them …
6 Reasons Podcasts Are a Must-Have for Your Marketing Plan Read More »
Social media has become an essential part of our daily lives. It has influenced how we communicate, interact, and conduct business. Social media marketing uses social media platforms to promote a product or service. Social media marketing involves creating and sharing content in various forms, including text, images, videos, and audio, among others, to reach …
6 Social Media Marketing Strategies to Improve Engagement Read More »
Starting a new business can be an exciting and rewarding experience. However, it can also be a daunting process. As a business owner, you are responsible for managing every aspect of your business, from marketing and customer relations to financials and operations. One of the most important aspects of running a business is branding, and …
3 Branding Mistakes Every New Business Must Avoid Read More »
Promotional products are an essential tool for any business that wants to succeed. They are a powerful marketing and branding tool that can help businesses to increase brand awareness, reach new customers, and build customer loyalty. Promotional products can be used to promote a business’s products and services effectively and can help to create a …
Why Promotional Products Are Crucial for All Types of Businesses Read More »
As a small business owner, you have to know sales inside and out. You likely already began this process when applying for start-up funding. You had to come up with a business plan and appeal to other entities to get financed – you had to sell everyone on you. However, running a successful business is …
8 Sales Tips Every Small Business Owner Should Learn Read More »
In today’s digital business climate, marketing online and off is more important than ever. People spend hours a day on their cell phones looking up information on businesses, services, products and more. Are you getting your share of business from digital and other marketing? Choosing a marketing firm isn’t easy. With so many marketing options …
Make Sure You Are Getting The Most Out Of Your Businesses Marketing Firm Read More »
It’s projected that in 2020, almost half of all marketing budgets will be dedicated to the digital sphere. But what does that mean? How much is allocated for marketing budgets? Well, the U.S. Small Business Administration says that businesses spend anywhere from 1% to 12% of their total revenues on marketing. How much they spend …
7 Tips for Setting the Perfect Digital Marketing Budget Read More »
One of the hardest kinds of content to create is quality video content. Whether you’re shooting videos for internal training, doing a product demo, creating a presentation for a potential customer, or creating a tutorial as part of your inbound strategy, creating simple and effective videos can be a serious chore. It used to be …
Central to creating an effective inbound marketing strategy is knowing who you’re actually marketing to, which is why creating an accurate customer persona is key. If you’ve been at this a while, then it’s easy to assume that you’ve got a pretty good grasp on who your marketing efforts are geared towards; but be honest, …
Having a great marketing plan is only half of the equation if you’re marketing to the wrong people. Your customer is even more important than that fancy 12-step funnel you’ve created. You’ll never see a satisfactory return on your investment if you don’t have demographic targeting down. Do you think your marketing efforts can pack a little more …
Demographic Targeting: How to Find Your Perfect Customer Read More »
