Here’s What to Ask before Hiring a Digital Marketing Agency – Part 1

Digital marketing has become essential to businesses’ marketing strategies in today’s digital age. With the increasing number of consumers using the internet to research products and services, businesses need a strong online presence to succeed. This is where digital marketing agencies come in. They have the expertise and resources to help businesses grow their online presence, increase visibility, and generate more leads and sales. However, not all digital marketing agencies are created equal. Some are more experienced and effective than others.

Before hiring a digital marketing agency, here are the first four essential questions you need to ask to ensure you’re making the right choice.

        1. What Services Do You Offer?

The first question you need to ask is about the agency’s services. Digital marketing is a broad field that includes a wide range of services, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more. You need to know what services the agency offers and whether they align with your business goals and objectives. For example, you should focus on SEO and PPC advertising to increase your website’s traffic and visibility. On the other hand, if you’re looking to build long-term relationships with your customers, you should focus on email and content marketing.

        2. Can You Tell Us About Your Experience?

The next question you need to ask is about the agency’s experience. How long have they been in business? What kind of clients have they worked with? What kind of results have they achieved for their clients? You must ensure the agency has the experience and expertise to help you achieve your digital marketing goals. For example, if you’re a small business looking to grow your online presence, choose an agency with experience working with small businesses.

        3. What Is Your Approach to Digital Marketing?

Every agency has its approach to digital marketing. Some agencies focus on SEO, while others focus on PPC advertising. Some agencies specialize in social media marketing, while others focus on email marketing. You need to know the agency’s approach and whether it aligns with your business goals and objectives. For example, if you want to build brand awareness and engagement, choose an agency focusing on social media marketing.

       4. What Is Your Pricing Structure?

The next question you need to ask is about the agency’s pricing structure. How much do they charge for their services? Do they charge a flat fee or a percentage of your advertising spend? Do they offer any discounts or packages? You need to ensure the agency’s pricing structure is affordable and transparent. Understanding how the agency’s pricing structure aligns with your budget and goals is also important. For example, if you’re looking to launch a digital marketing campaign on a tight budget, choose an agency that offers affordable packages or discounts.


Choosing the right agency is crucial to ensure that your investment in digital marketing is successful. By asking these questions about the agency’s services, experience, approach, pricing structure, reporting, communication, case studies/testimonials, and measurement of success, you can make an informed decision and find the right agency to help you achieve your digital marketing goals.

Ready to take your business to the next level with a digital marketing agency? Look no further than Beefy Marketing. Our fully managed marketing services, expert resources, and community of small business owners are here to help you achieve your online goals. Contact us today to learn more!

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Andrew Brockenbush

CEO of Beefy Marketing & Host of the Business Growth Hacks Podcast