6 Social Media Marketing Strategies to Improve Engagement

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Social media has become an essential part of our daily lives. It has influenced how we communicate, interact, and conduct business. Social media marketing uses social media platforms to promote a product or service. Social media marketing involves creating and sharing content in various forms, including text, images, videos, and audio, among others, to reach a specific audience.

Social media marketing works by leveraging the power of social media platforms to reach a larger audience. It involves creating a social media strategy that outlines the objectives, target audience, content, and engagement tactics. The social media strategy will guide the creation of content that resonates with the target audience. Using social media is pretty straightforward, but boosting engagement is tricky because it’s fundamental for success in marketing.

To help you with boosting your social media engagement, here are some tips:

#1 – Produce Relevant Content

Producing relevant content is one of the most effective ways to improve engagement on social media. Relevant content is tailored to the target audience’s interests, needs, and preferences. It should be informative, engaging, and valuable to the audience.

To produce relevant content, businesses must research their target audience’s interests, demographics, and behavior. For example, if your business targets young adults interested in fashion, you should create content related to fashion trends, styling tips, and fashion events. This information will guide further content creation to resonate with the audience, leading to increased engagement.

#2 – Include Visual Assets

Visual assets, such as images and videos, are powerful tools for improving engagement on social media. They are eye-catching, attention-grabbing, and easily shareable. Including visual assets in social media posts can increase engagement because people are naturally visual learners.

Businesses should create visually appealing images and videos relevant to their brand and target audience. For example, you can use high-quality product images to showcase your offerings or create informative videos that educate your audience about your industry. Additionally, incorporating visual elements, such as infographics and animations, can help convey complex information in an engaging and easy-to-understand way.

#3 – Engage with Your Followers

Engaging with followers is crucial to building a strong social media presence. It involves responding to comments, sharing content, and participating in conversations. Engaging with followers creates a sense of community and fosters brand loyalty.

Businesses should respond to comments promptly, ask questions, and share user-generated content to encourage engagement. They should also participate in conversations by joining relevant groups and using industry-specific hashtags.

#4 – Establish Your Presence Across Different Platforms

Establishing a social media presence across different platforms is essential to reach a wider audience. Each social media platform has a unique audience and engagement style. Businesses should identify the platforms most relevant to their target audience and create a presence there. Well-known social media platforms like Facebook, Twitter, and Instagram are excellent starting places.

Establishing a presence on different platforms involves creating a profile, sharing content, and engaging with the audience. Businesses should ensure consistent brand identity across platforms to create a cohesive brand image.

#5 – Link Your Social Accounts to Marketing Materials

Linking social media accounts to marketing materials is an effective way to increase engagement. It involves including social media handles and links in marketing materials such as email signatures, business cards, and websites.

Linking social media accounts to marketing materials increases visibility and encourages people to connect with the brand on social media. It also creates a sense of legitimacy and trust, increasing engagement.

#6 – Use Hashtags

Hashtags are a powerful tool for improving engagement on social media. They allow businesses to categorize content and reach a wider audience. They also create a sense of community and encourage user-generated content.

Businesses should research industry-specific hashtags and use them in their social media posts. They should also create branded hashtags relevant to their brand and encourage followers to use them in their posts. When users click on a hashtag, they can see all the posts related to that topic, increasing visibility and engagement for the brand.


Social media is a critical tool for businesses in today’s digital age. By following these six strategies, companies can improve their social media presence, build brand awareness, and connect with their target audience. Social media constantly evolves, and businesses should be adaptable and willing to try new approaches to see what works best for their brand.

Beefy Marketing provides top-quality services for social media marketing. We understand the needs of businesses, so we develop comprehensive marketing solutions to ensure you generate more leads and gain new customers. Call us today at (281)516-8122 for a free consultation!

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Andrew Brockenbush

CEO of Beefy Marketing & Host of the Business Growth Hacks Podcast

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