The Power of Being Unapologetically You in Business
When I’m in a great mood I’ll dance in my car while stuck in traffic. You know that classic Houston traffic where you only move a few feet every 10 minutes? While stuck in traffic, I crank up my favorite song, sing at the top of my lungs, and fully commit to the moment. I […]
6 Simple Ways to Get More Views on Your LinkedIn Profile
With over 500 million users, LinkedIn is far and away the largest professional social media platform. The great thing about being part of a network that boasts over 500 million active users is the almost limitless possibility of connection that accompanies a number like that. At the same time, it’s also what makes being on […]
How to Generate More Leads with Your Traditional Marketing Campaigns
Print ads. Billboards. Mailers. You feel like you’re doing everything you were taught to do to increase your leads but they’re just not coming in like they used to. And even though what you’re spending (and expending) on your marketing campaigns used to make sense to your budget, the approach simply isn’t adding up any […]
Why Pinterest is the Best SEO Tool You’re Not Using
Businesses focused on getting the very best SEO results are increasingly turning to Social Media in their efforts to get ahead. But, with increasing competition across the most popular platforms, there is one golden nugget in the social media sphere that businesses are not leveraging half as much as they could be. We’re talking, of […]
Why Your Website Bounce Rate is Costing You Thousands
Getting people to stick around your website isn’t magic. It’s pure marketing science. But sometimes we don’t do our research. Sometimes, we just keep seeing those leads drop off like flies. This is your website bounce rate. And you want your bounce rate to be low. Like, almost non-existent. While there may be reasons why […]
Five Key Ways to Turn Your Landing Page Into A Money Maker
Are you getting lots of traffic to your website, but that traffic isn’t converting to sales? Is your bounce rate outperforming your buy rate? If that’s the case, then you need to take a close and critical look at your landing page. There are five key elements your landing page must have if you want […]
Three Strategies for the Perfect Call to Action
You’ve done a great job getting visitors to your site! If they clicked a link somewhere that led them to your website or landing page, they did so because you convinced them you have something they want. Wouldn’t it be a terrible shame if they left without taking action because they weren’t sure what action […]
How Saturday Night Live Improved My Sales
By now I have made it abundantly clear that I am a big Jimmy Fallon fan. He is so incredibly brilliant when it comes to marketing, target market assessments, social media and so on. Watching Jimmy Fallon and others like him (Robin Williams, Seth Meyers, Will Farrell, Maya Rudolph) has made me a better salesperson and […]
Why Your Business Cards Aren’t Getting You Customers
There are three mistakes you can make when promoting yourself and your business or service. These are rookie, amateur, and foolish mistakes that can cost your operation dearly. These are mistakes we’ve all made, some of us over and over. If you want to promote your business you need to understand how fatal these three missteps […]
