6 Best Practices for Planning a Website Design or Redesign

6 Best Practices for Planning a Website Design or Redesign

When it comes to the success of any business, having an effective website is essential. A website should not only look aesthetically pleasing, but it should also be easy to navigate and provide all the information customers need. That is why planning a website design, or redesign is so essential.

Designing a website takes time and effort, but it can be an extremely rewarding process. It is important to plan everything in detail before starting the design process. Taking the time to think through the website’s objectives, content, and features will help ensure that the website is effective and successful. Here are some best practices to ensure that your website design will be successful.

1. Utilize a User-Centered Approach

A user-centered approach focuses on creating a website that is designed to meet the needs of the user first and foremost. When designing a website, think about the user’s experience. What information do they need? How can you make it easy to find and navigate? What is the best way to present the information? Taking the time to think through the user’s needs will help ensure that your website design is successful.

2. Determine What Content You’ll Need to Create and How to Present it

Before you begin designing the website, it’s important to decide what content you will need to create and how you will present it. This includes deciding what type of content you’ll need to create, such as text, images, videos, etc. You should also consider how to organize the content, such as what pages it will be presented on and how it will be structured. This will help ensure that the content is easy to find and understand.

3. Create a Site Map

Creating a site map is one of the most important steps when planning a website design. A site map is a visual representation of the structure and hierarchy of the website. It outlines the pages, features, and content that will be included on the website. Taking the time to create a site map will help ensure that all the necessary information is included and that the website structure is logical and easy to navigate.

4. Decide Whether You’ll Design Yourself or Outsource to Professionals

Once you’ve planned out the content and structure of the website, it’s time to decide whether you’ll design the website yourself or outsource the job to professionals. If you’re designing the website yourself, you’ll need to learn web design and coding basics. If outsourcing, you should research different professionals and find one who fits your needs and budget.

5. Design for Mobile First

When designing a website, it’s important to design for mobile first. This means thinking about how the website will look and function on mobile devices first, then on desktop. This ensures that the website looks great and functions properly on all devices. It also ensures that the website is optimized for mobile users, which is increasingly important as more people access the internet through mobile devices.

6. Optimize for Performance

Finally, you’ll need to optimize the website for performance. This means making sure the website loads quickly, is easy to navigate and has minimal errors or bugs. To do this, you should use a tool such as Google PageSpeed Insights to test the website’s performance, then make any necessary changes.


Planning a website design or redesign is a complex and time-consuming process. It requires a thorough understanding of user needs and preferences, an in-depth knowledge of web design principles and techniques, and a solid understanding of the latest web technologies. With careful planning and attention to detail, a website design or redesign can be a great asset to any business.

If you think your website is due for a redesign or you want to build a new one, Beefy Marketing is the perfect partner for you. We provide managed marketing services that are tailored to your exact needs. Our team of experienced web design experts and developers will help you build the perfect website for your business. Contact us whenever you need web design and development or graphic design services.

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Andrew Brockenbush

CEO of Beefy Marketing & Host of the Business Growth Hacks Podcast