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What do you think of when you hear the term marketing? Spammy? Salesy? Slimy?
You’re not alone. Thanks to social media, most people think of marketing as intrusive and obnoxious. Meanwhile, businesses, big and small, are spending thousands of dollars for clicks and shares without anything to show for it. Customers and businesses alike are at their wit’s end, and nobody wins.
But there is a better way.
What is Inbound Marketing?
Inbound marketing is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. With inbound marketing, you attract your ideal customers through the power of your own content. Your customers come to YOU because they resonate with your material and want MORE.
How does that generate to sales?