W hat do you think of when you hear the term marketing? Spammy? Salesy? Slimey?
You’re not alone. Most marketing is intrusive, obnoxious, and poorly placed. Entrepreneurs spend thousands of dollars for clicks, shares, and sales without anything to show for it while consumers are at their wits end with irrelevant solicitations and offers. Nobody wins.
In fact, marketing is a lot like comedy without the humor. Desperate comedians wrangle complete strangers into a comedy show to receive a lousy five minutes at the end of an empty set. Are these people interested in the comedian? Do they laugh at the jokes? Are they having a good time?
That’s why most comedy shows aren’t that funny. It’s not the content that’s the problem – it’s the audience.
No wonder thousands of entrepreneurs cringe when they think about how to market their business – consumers find them annoying! How are we supposed to create a profitable sales strategy for ourselves when the market is oversaturated and the audience is jaded?