Content Marketing

Audience profiling is an important marketing tool that helps organizations to identify their target audience and tailor their products and services accordingly. It involves collecting data about the demographics and psychographics of a potential customer base and analyzing it to create a profile of the ideal customer. This information can be used to create targeted …

5 Tips to Use Audience Profiling for Your Marketing Message Read More »

If there’s anything more difficult than creating content, it’s planning it out. Many business owners struggle with this, as it can appear more complicated than it really is. Usually, the thought of creating a content calendar sounds like a convoluted task that is quickly left on the shelf for another time. Creating content doesn’t have …

How to Create a Content Calendar Read More »

There is so much that goes into creating consistently engaging and quality content but rarely is that kind of content produced on accident. Like so many other things in life, if you want to create something you can be proud of, you’ve got to put in the time and resources necessary to creating something that …

How to Create an Editorial Calendar and Why You Need One Read More »

If you run a business or a blog you are constantly coming up with content. You need content for your social media, your blog posts, your newsletters – you need content for everything! And let’s face it coming up with compelling content on a daily basis can become difficult, this is why we recommend creating …

Top 3 Reasons Why You Should Have an Editorial Calendar Read More »