The Pros & Cons of Email Newsletters
You’ve got mail! Email newsletters are one of the most tried and true methods of marketing, and they’ve been in the business for far longer than you might think. Did you know the first email newsletter was sent out in 1977?! E-newsletters have constantly evolved over the decades of technological advancements, but that doesn’t mean […]
8 Sales Tips Every Small Business Owner Should Learn
As a small business owner, you have to know sales inside and out. You likely already began this process when applying for start-up funding. You had to come up with a business plan and appeal to other entities to get financed – you had to sell everyone on you. However, running a successful business is […]
How to Create a Social Brand That Benefits Your Small Business
There are so many benefits to using social media marketing in today’s society. Social media is where the consumers are so you need to make sure that your business is there too. When you create social media accounts for your business you will want to have a specific voice or brand. This way people will […]
7 Tips for Setting the Perfect Digital Marketing Budget
It’s projected that in 2020, almost half of all marketing budgets will be dedicated to the digital sphere. But what does that mean? How much is allocated for marketing budgets? Well, the U.S. Small Business Administration says that businesses spend anywhere from 1% to 12% of their total revenues on marketing. How much they spend […]
7 Essential WordPress Tools to Boost Your Business’ Site
It’s estimated that almost 30% of e-commerce is done on WordPress. Every year the popularity of WordPress hosting increases over the year before. In order to meet the needs of its growing customer base, WordPress offers a wide array of tools. These tools can help revolutionize your website. WordPress tools number in the thousands and […]
10 Top Questions to Ask a Web Designer Before Hiring Them
38% of users will stop using a website if it’s unattractive. Another 39% will leave if the site takes too long to load. Don’t risk losing website visitors! Every visitor you attract is a potential sale. Instead of scaring them off, you want a website that will help you convert those visitors into quality leads. […]
6 Ways E-Commerce Websites Benefit Small Businesses
By 2022, global e-commerce is expected to be worth $22 trillion. That’s a whole heap of cash! You may be wondering how you can get in on this action. The good news is that it’s easier than ever before to make e-commerce websites. What’s more, your small business needs one. Restricting yourself to traditional retail […]
Using the 80/20 Rule to Succeed at Business
One of the most difficult aspects of being an entrepreneur, especially if you are a solopreneur (that’s a business owner doing every aspect of running the business), is working with customers. You have to constantly be thinking about getting new customers (lead generation) getting paid by your customers (closing the deal and executing the project) […]
Leadership Tips On Recovering from Mistakes
In my experience as a business owner and entrepreneur, I have come to learn that mistakes are a necessary part of the learning curve of business ownership. [clickToTweet tweet=”The issue is not that we make mistakes, it’s our response to the mistakes we make that matters.” quote=”The issue is not that we make mistakes, it’s […]
Will Instagram Help You Grow Your Business?
Today’s savvy marketer knows you have to be active on social media if you want to grab your share of the market. Facebook has been pretty well established as “the” social media road to take, but what if your target market is most active on Instagram and you are totally missing your opportunity to connect […]
