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Unleashing Marketing Potential with Lori Highby

Welcome to this episode of Business Growth Hacks where we’ll be exploring the world of entrepreneurship. Today we’ll be talking with Lori Highby, a digital marketing agency professional who is also a hobbyist in brewing beer, and enjoying outdoor activities. We’ll delve into how Lori balances her hobbies and business and why she believes in keeping the two separate. Additionally, we’ll hear from Andrew’s experience working at Apple and how he is now implementing similar strategies in his own business to improve processes and create a team-oriented culture. So sit back, relax, and join us as we learn about unleashing your marketing potential.

KEY POINTS:

  • Lori is a digital marketing agency professional who empowers and educates others.
  • She is CEO of Keystone Click/Digital Marketing Expert/B2B Marketing Strategy
  • She enjoys playing hockey, brewing beer with her husband, and going on long bike rides.
  • She and her husband started making wine and then shifted to making beer.
  • Making beer and wine is a hobby for Lori, not a side hustle.
  • The struggle of having an entrepreneurial mindset and trying to turn hobbies into businesses.
  • Lori is working on a book called “Never Start a Business” to advise new entrepreneurs to steer clear of certain ventures.
  • She enjoys kayaking and outdoor activities but doesn’t try to turn them into a business.
  • Andrew used to work at Apple, where hackathons were held for solving major problems.
  • Implementing a similar system in their own business for process improvement.
  • Conducting quarterly meetings with your team, including remote workers, to evaluate the business and set goals.
  • The team building activities are included in the meeting to celebrate the wins and get everyone on the same page.
  • Lori loosely follows the Entrepreneurial Operating System (EOS) for larger organizations, but only uses the nuggets that resonate with her business.

LINKS MENTIONED:

Keystone click.com

Keystone click on Facebook

Keystone Click on Youtube

Lori Highby on Instagram

Lori Highby on Linked In

Andrew Brockenbush on Twitter

Beefy Marketing

Beefy Marketing Blog

Small Business Nation