The Power of Experiential Marketing with Ray Sheehan

In this episode, we dive into the world of experiential marketing with Ray Sheehan, founder of Old City Media. While Andrew is out due to the Texas pollen invasion, we explore the benefits and strategies behind this unique form of marketing. Join us as we tackle the age-old question of phone calls versus text messages and discover the real value of face-to-face interactions in a digital world.


  • Understanding Experiential Marketing: Ray Sheehan explains the concept of experiential marketing, emphasizing the importance of real connections in a digitally-focused marketing landscape.
  • The Power of Events: Discover how experiential marketing complements digital efforts and helps brands make a lasting impact on their target audience.
  • Brand Research through Experiences: Ray discusses the value of face-to-face interactions for conducting brand research and gaining valuable insights into customer preferences.
  • Maximizing ROI: Learn about the cost-effective nature of experiential marketing and how it can generate impressive returns on investment.
  • The Synergy of Marketing Channels: Explore the interconnectedness of various marketing channels, including social media, websites, podcasts, and events, and how they work together to enhance brand presence.
  • Experiential marketing bridges the gap between digital efforts and real-world interactions, allowing brands to create meaningful connections.
  • Face-to-face interactions provide valuable opportunities for brand research and gathering insights into customer preferences.
  • Experiential marketing offers a cost-effective approach to reach a target audience and generate significant returns on investment.
  • Combining multiple marketing channels, such as social media, websites, podcasts, and events, amplifies brand presence and drives engagement.
  • The host expresses interest in a program mentioned on the guest’s website, praising the cool initiatives they offer.
  • The conversation clarifies that the focus is on special events rather than festivals, where one brand is showcased in a specific location.
  • The host realizes their inclination to get involved might stem from their background in event management.
  • The importance of setting up effective funnel systems is emphasized, highlighting how it can save money and improve sales retention..
  • Considering potential negative outcomes and being honest about limitations before committing to projects.
  • They emphasize the value of honesty and learning from situations that may be beyond one’s expertise.


“Before you do anything marketing wise, you need to get those systems in place. Make sure you got your funnels in place because if you don’t have a way to retain sales, you could save yourself money just by making sales that you’re not going after, you know.” – (00:28:08:17 – 00:28:30:03)

“Consider the ‘what if’ before you sign. Because that is something that I myself have not considered a whole lot. Because, like you, ‘Oh, we need to freeze the sun. Sure, we’ll just get a big ladder. We’ll figure it out. Yeah, we can do anything.'” – (00:30:13:18 – 00:30:46:17)

“Sometimes you need to be honest and be like, ‘Hey, I can’t do that.’ And that’s going to be much more beneficial from your standpoint, from your client’s standpoint, from everyone in the whole situation. If you’re just honest, this is outside of my ability or I need to learn this.” – (00:32:34:08 – 00:32:48:20)

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