Your website is like the face of your company.
It represents exactly who your company is and how you plan to achieve your company’s goals.
If you want to increase your website’s traffic, you need to have an impressive site design and relevant content that will show off your business’ skills.
Your design is extremely important in showcasing your strengths.
Your site should make it clear to site visitors what your services are.
If your company handles party planning, your site’s theme should reflect that. Including bright colors, a floral pattern, or maybe big and bold headings could give your website the look it needs.
Regardless of what your company is about, make sure that your website represents that.
But just in case, we’re going to give you the 9 crucial website design mistakes you should avoid at all costs!
Here are the 9 website design flaws:
1. No Site Design Plan
The biggest mistake of website design is not going into it with a plan.
If you don’t know how you want your site to look, how will your website visitors understand you as a company or business?
Before starting to design your site, do your research about your target audience.
What kind of things appeal to them? What type of content would interest your readers?
Ask yourself these questions as you begin moving forward with your website.
Look up the top 5-10 websites in your business field. Analyze what about these designs appeals to their audience.
See what works, and implement these strategies when creating your own company’s website.
2. Poor Content
Having relevant and interesting content is absolutely vital for your site design to be successful.
You need to provide your audience with visuals and language that they can relate to.
If you provide boring content or content clearly written with many errors, your visitors will stop coming to your site.
Revamp your site by either improving your content or hiring others to write it for you. Make sure to add the relevant keywords to get more traffic to your site.
3. No Contact Page or Info
If you do not provide clear contact information on your site, visitors will be unable to contact you.
That means you will lose many potential clients.
Sometimes, a separate contact page as a part of your site can be very useful.
However, if you do not want to make a separate “contact us” page, make sure you provide an email address and phone number at the bottom of your site or anywhere your site visitors can easily find it.
Don’t make such a simple mistake. Including your contact information makes your business appear to be more legitimate, and will hopefully attract more consumers.
4. No Images Used
Implementing images and photos into your site design is always a good idea.
People get bored with having to read too much text. Viewers will be interested in the images you post, as long as they are relevant to the services that you’re providing.
For example, you can use silly memes or cool gifs to attract users and make your company seem relatable.
Try to make the images you use as original as possible in order to make your site’s design stand out.
However, if you’re using someone else’s images, don’t forget to credit your sources.
5. Complicated Website Design
Having an extremely complicated website is a big “no-no.”
Do not use too many fonts or colors. Choose up to one or two fonts to use throughout your site design, and then decide which colors are most fitting with your company and its logo.
If your website has way too much going on, it will distract your viewers from the content and the services your business provides.
Yes, you want your site design to stand out, but make sure it doesn’t get to be too over the top.
Your goal is to make your site and it’s content appealing to your consumers. Getting too complicated can be a big turn off for your customers.
6. Broken Links
Links that don’t work or lead to the dreaded “404” page can be very annoying for site visitors.
Make sure that your site does NOT include any broken links.
Having broken links on your site will make your business appear unprofessional and will frustrate customers because they won’t be getting the experience that they wanted from your business.
To take care of this issue, do weekly checks to ensure all of your site’s links are working properly.
7. Not Linking to Social Network Sites
Another common website design mistake that you should absolutely avoid is forgetting to link your site to your social networking profiles.
A great place to put links or badges to your social media sites would be at the top corner of your website.
You can also decide to put the social media badges at the bottom of your home page, where the rest of your contact information can be found.
In addition, if you’ve chosen to go with the separate “contact us” page, that could be a great place to link up social media accounts.
If you can, link your social media platforms on more than one page of your site. Also, advertise your site through your social media profiles to gain even more traffic.
8. Navigation Issues
Your site must be very easy to navigate.
If your viewers are looking for your products page, they should be able to find it with no effort.
Make sure to label all of your pages clearly, so that your viewers will know what to expect on each page. Your viewers are not going to waste time trying to find your contact information.
If they can’t find what they’re looking for, they’re probably going to end up on a competitor’s website.
Moreover, you can also include a search bar at the top of your home page so that your site’s visitors can find exactly what they’re looking for.
9. No Terms of Service
A Terms of Service page is important for your business’s legal purposes.
This page is meant to help your business and protect it from any kind of damages or issues. Get all of your legal issues covered immediately by just including a Terms of Service page.
Make sure you’re doing everything right in order to get the most out of your website.
Avoid these 9 common design errors, and you’ll be on your way to having a successful online presence!