Welcome to another episode of the Beef! Today we have the honor of speaking with the co-owner of Full Throttle Texas Hot Rod Magazine, Timm Lucher. Timm’s vision is to create a resource to help small Texas businesses thrive. Tune in to hear the story of how playing with Hot Wheels as a child sparked a lifelong passion for anything with wheels, and how he came to marry his passion for photography with his love for cars. He found his niche photographing cars, trucks and motorcycles at car shows, and runs the Full Throttle Texas Hot Rod Magazine with his two daughters. Each edition takes two weeks to put together, and there is no fee attached for businesses to advertise their services in the magazine. During this episode, Timm shares why he has chosen this structure and why, when you support his magazine, you are really supporting small businesses. We hope you join us today!
Key Points From This Episode:
- Timm’s favorite restaurant in Texas: Sam’s Restaurant, off Interstate 45.
- The story of how playing with Hot Wheels as a child sparked his love of cars and racing.
- Why he doesn’t shoot people, but loves photographing cars.
- How the photos he expects to be the worst often wind up being the best.
- What it was like to create a niche photographing cars, trucks and motorcycles at car shows.
- The family business Timm runs with his two daughters.
- How long it takes to put the magazine together: two weeks.
- Why they have chosen not to charge businesses for advertising space in the magazine.
- The model they started with, taking money out of their own back pocket.
- How the business has grown to fund itself.
- His focus to advertise small businesses to give them exposure they wouldn’t have had.
- Why when you support Full Throttle Texas Hot Rod Magazine, you are supporting small businesses in Texas.
Tweetables:
“You could take a picture of a hubcap and turn it into a work of art.” — Timm Lucher [0:11:07]
“I find that a bunch of my photos when I take them, that the ones that I think when I’m taking them at the time are going to be the worst ones, they usually wind up being the best ones.” — Timm Lucher [0:13:18]
“The people that advertise with us, we don’t charge them anything. They’re a small business just like we are and we want to give everyone the kind of exposure, to get them out there.” — Timm Lucher [0:23:33]
Links Mentioned in Today’s Episode:
Full Throttle Texas Hot Rod Magazine
Full Throttle Texas Hot Rod Magazine on Instagram
