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How to Ensure Non-profit Website Accessibility for Everyone

Non-profit organizations play a critical role in society today. They work to improve the lives of people in various ways, such as providing educational opportunities, advocating for social justice, funding scientific research, supporting the arts, and so on. As such, non-profit organizations must have a website to communicate their mission and values, engage with their supporters, and solicit donations. However, it’s not enough to have a website; it must also be accessible to everyone, including people with disabilities.

Read on as we discuss the importance of non-profit website accessibility and provide some tips to ensure it for everyone.

The Importance of Non-Profit Website Accessibility

Website accessibility means making sure that people with disabilities can access and use your website without barriers. Disabilities can take many forms, such as visual impairment, hearing loss, mobility limitations, cognitive disabilities, and so on. By making your website accessible, you can reach a broader audience and make a positive impact on more people’s lives.

Moreover, making your website accessible is not only a moral obligation but also a legal requirement in many countries, including the United States, Canada, and the European Union. For instance, the Americans with Disabilities Act (ADA) requires that public accommodations, including websites, must be accessible to people with disabilities. Failure to comply with these regulations can result in legal action, lawsuits, and negative publicity, which can damage your organization’s reputation and credibility.

5 Tips for Non-Profit Website Accessibility

Here are some tips for making your non-profit website more accessible:

         1. Use Alt Text for Images

Alt text is a short description of an image that appears when someone hovers over or clicks on the image. This is essential for people with visual impairments who use screen readers to access websites. Screen readers read out the alt text, allowing users to understand the context and meaning of the image. Therefore, it’s crucial to use descriptive alt text that accurately represents the image and its purpose.

        2. Provide Transcripts and Captions for Videos

Videos are a great way to engage with your audience and communicate your message effectively. However, videos can be challenging for people with hearing impairments or those who can’t access the audio. As such, it’s essential to provide transcripts and captions for all your videos.

Transcripts are a written version of the video’s audio content, while captions are text overlays that display the spoken words in real-time. These make your videos accessible to everyone, regardless of their hearing abilities.

        3. Use Headings and Subheadings

Headings and subheadings are essential for organizing your content and making it more readable. They also help people with screen readers navigate your website more efficiently. Therefore, use headings and subheadings correctly.

Use H1 for the main title of the page, H2 for the main headings, and H3 for the subheadings. Avoid using headings for decorative purposes or using them out of order.

         4. Make Links Descriptive

Links are essential for navigating your website and directing users to other pages or external sources. However, links that say “click here” or “read more” are not informative and can be confusing for people with screen readers. With that said, it’s crucial to make your links descriptive and meaningful.

          5. Ensure Keyboard Accessibility

Keyboard accessibility means that users can navigate your website using only the keyboard, without the need for a mouse or other pointing device. Keyboard accessibility is essential for people with mobility impairments who cannot use a mouse.

Ensure that your website is keyboard accessible. Test your website with the tab key and make sure that users can navigate through all the links, buttons, and forms using only the keyboard.

Conclusion

Non-profit website accessibility is vital for reaching a broader audience, complying with legal requirements, and fulfilling your organization’s mission of making a positive impact on people’s lives. By following the tips we’ve shared above, you can make your website more accessible and inclusive to everyone, regardless of their abilities.

Remember, accessibility is not a one-time task but an ongoing process. Continuously monitor and improve your website’s accessibility to ensure that it remains accessible to everyone, now and in the future.

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Andrew Brockenbush

CEO of Beefy Marketing & Host of the Business Growth Hacks Podcast