Loom: The Best Tool for All Things Video
One of the hardest kinds of content to create is quality video content. Whether you’re shooting videos for internal training, doing a product demo, creating a presentation for a potential customer, or creating a tutorial as part of your inbound strategy, creating simple and effective videos can be a serious chore. It used to be […]
Pro Tips for Creating Customer Personas
Central to creating an effective inbound marketing strategy is knowing who you’re actually marketing to, which is why creating an accurate customer persona is key. If you’ve been at this a while, then it’s easy to assume that you’ve got a pretty good grasp on who your marketing efforts are geared towards; but be honest, […]
Demographic Targeting: How to Find Your Perfect Customer
Having a great marketing plan is only half of the equation if you’re marketing to the wrong people. Your customer is even more important than that fancy 12-step funnel you’ve created. You’ll never see a satisfactory return on your investment if you don’t have demographic targeting down. Do you think your marketing efforts can pack a little more […]
Why Pinterest is the Best SEO Tool You’re Not Using
Businesses focused on getting the very best SEO results are increasingly turning to Social Media in their efforts to get ahead. But, with increasing competition across the most popular platforms, there is one golden nugget in the social media sphere that businesses are not leveraging half as much as they could be. We’re talking, of […]
How to Sell on Instagram: You Better Be Using Instagram Stories
Snapchat is no longer the king of instant pictures and video. That title now belongs to the …
