The Relevance of Email Marketing in 2023
Email marketing has been around for decades and continues to be one of the most effective forms of digital marketing. Despite the emergence of other digital marketing channels, email marketing remains relevant and valuable today. Here’s why: Reach More People With Email Email marketing is one of the most cost-effective ways to reach a large […]
Knowing the Basics of Inbound Marketing and Its Benefits
Knowing the Basics of Inbound Marketing and Its Benefits The ultimate objective of any marketing team is to increase its client base. Despite the seeming simplicity of the objective, the methods and platforms employed by marketers to reach it are as diverse as the businesses and groups they serve. The time and effort required to […]
HubSpot Certifications: What They Are and Which Ones You Should Get
In 2012, HubSpot opened HubSpot Academy and created something that is equal parts clever and helpful. Through HubSpot Academy, marketers, web designers, sales teams, and anyone else interested in inbound marketing, can receive free training on the ins and outs of inbound marketing with fancy, printable (and LinkedIn-verifiable) certifications to go along with it. The clever part […]
How to Repurpose Your Content for Free Resources
There’s one key area to inbound marketing that propels the whole strategy forward: quality content. And here’s the thing, it doesn’t come easy. Quality content takes a massive amount of time, energy, and creativity to produce in a consistent, diverse, and meaningful way. We know that if our content isn’t excellent, people won’t gravitate towards […]
Three Ways to Incorporate Webinars into Your Inbound Marketing Strategy
Webinars might be one of the most useful, flexible, and comprehensive tools in your entire inbound marketing toolkit. What other piece of marketable content can generate leads, establish your brand’s authority, gain your audience’s trust, showcase products, and train existing customers? Nothing else in your marketing arsenal even comes close. However, the webinar can be […]
