Branding

Understand how branding can effect the bottom line of your business.

Brand vs. Logo: What’s the difference?

When you hear the words brand and logo, do two different definitions come to mind? Well, that’s what should be happening. In today’s economy, with more and more competition emerging every day, it’s important we know the difference between these two things. While 77% of B2B marketers said branding is critical to growth, many companies don’t recognize …

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Demographic Targeting: How to Find Your Perfect Customer

Having a great marketing plan is only half of the equation if you’re marketing to the wrong people. Your customer is even more important than that fancy 12-step funnel you’ve created. You’ll never see a satisfactory return on your investment if you don’t have demographic targeting down. Do you think your marketing efforts can pack a little more …

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