Smart Spending: Mastering Customer Acquisition Costs

In this episode of the Business Growth Hacks podcast, the hosts continue discussing the crucial metric of the Customer Lifetime Value to Customer Acquisition Cost (LTV to CAC) ratio. They emphasize the importance of understanding this ratio to determine the maximum amount a business should spend to acquire a customer. This episode provides practical insights into budgeting for marketing efforts and shares examples where this ratio can guide decision-making.

Key Points:

LTV to CAC Ratio:

-The significance of knowing the Customer Lifetime Value and Customer Acquisition Cost ratio as a fundamental metric for making informed marketing decisions.

Budgeting Strategies:

– They suggest that businesses can set a budget for acquiring customers based on this ratio, ensuring that the cost of acquiring a customer is justified by their lifetime value.

Event Marketing Evaluation:

– Using a trade show example, the hosts discuss how the LTV to CAC ratio can be applied to assess the success of event marketing, providing a guideline for determining the maximum investment in such activities.


-The hosts highlight the importance of adaptability in marketing strategies and the need to analyze and adjust spending based on the effectiveness of different campaigns.

Quotable Moments:

“There is no right amount to spend on digital marketing…The goal is to figure out how much you should invest. It should be: What do you want to get out of this?”

”You’ve got to be able to change. You’ve got to be able to adapt, adapt, adapt, adapt, adapt, adapt, adapt…Otherwise, you don’t make it.”