Powerful PR: Engaging Customers and Automating Outreach

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Powerful PR: Engaging Customers and Automating Outreach

In this captivating episode of Business Growth Hacks podcast, we are joined by the remarkable Mickie Kennedy, founder of eReleases. With a passion for assisting small businesses, authors, and startups in enhancing their visibility and credibility through press release marketing, Mickie brings a wealth of knowledge to our discussion. Together, we explore a multitude of strategies and cutting-edge tools designed to revolutionize PR and foster deeper customer engagement.

KEY POINTS:

The conversation starts with an icebreaker question about favorite places to be.
Mickey shares his favorite place, a park with pine trees, and mentions his kids throwing his ashes there after he dies.
The discussion shifts to talking about hammocks and the relaxing feeling of being in one.
Mickey expresses his love for being on stage and mentions his plans for future speaking engagements.
The conversation transitions into the world of PR and how it has evolved.
Mickey talks about the growing interest in using AI to write press releases and mentions the importance of having a good story angle and newsworthiness.
The discussion touches on the quality of AI-generated content and its potential impact on search engine rankings.
The hosts discuss the benefits of using prompts and formats to guide the writing process for press releases and blog posts.
They highlight the importance of crafting well-structured and engaging press releases with a story arc to capture journalists’ attention.
Mickey emphasizes that journalists are storytellers and advises businesses to provide enough elements for a compelling story in their press releases.
The importance of thinking beyond self-promotion and focusing on creating engaging content that journalists would find valuable
Automating the process of sending press releases for website launches.
Working with small PR firms, marketing firms, and SEO companies, each with different goals.
Cheaper press release distribution services only provide syndication on subdomains that don’t receive much attention.
Recommendations on tools or software for small business owners to assist with PR, including writing, outreach, and pitching.
Chat GPT can be useful for organizing thoughts and brainstorming ideas for various types of content.
Chat GPT can generate well-organized lists for blog post topics or help in creating professional messages or press releases.
The value of reaching out to existing customers and having conversations with them to uncover additional revenue opportunities.
The speaker highlights the importance of celebrating milestones with clients and the positive outcomes of genuine check-in conversations.
They express their desire to have the guest back in the future and promote the guest’s free masterclass on strategies for PR available at “ereleases.com/plan.”