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Choosing the Right Agency: Keys to Website Success

In this episode of Business Growth Hacks, the hosts emphasize the importance of hiring the right agency for various business needs. They highlight the significance of understanding a company’s strengths and weaknesses, particularly in areas like SEO, social media, blogging, podcasting, website design, content marketing, and paid advertising. Also the importance of mobile-friendly web design and the impact on potential website traffic. Don’t miss this conversation centered around deciding where you spend marketing dollars. 

Agency Specialization:

-Companies should identify agencies aligned with their specific needs, understanding where the agency excels and where it might fall short.

Mobile-Friendly Design:

-The hosts stress the importance of mobile-friendly sites, citing the statistic that over 80% of website visitors now come from mobile devices.

Website Maintenance:

-The episode emphasizes the critical role of maintenance in preserving a website’s functionality, security, and overall user experience. The hosts caution against assuming that a one-time purchase is sufficient for a website’s long-term success.

Quotable Moments:

“If your website’s not being built to be mobile-friendly, again, it’s called responsive design is another new phrase. Then you’re right, move on. Because that is if 80% of the traffic is on mobile and your website does not work on mobile, then you have a major problem.”*

“Finding an agency that offers maintenance is important for a number of reasons. Buying a website is like buying a new car.”

“You don’t want to bankrupt yourself during a web build. I agree, but you need to have something that’s good done right and you need to consider these questions that we’ve been talking about here before you go hiring.”