In this episode of Business Growth Hacks, the hosts emphasize the importance of hiring the right agency for various business needs. They highlight the significance of understanding a company’s strengths and weaknesses, particularly in areas like SEO, social media, blogging, podcasting, website design, content marketing, and paid advertising. Also the importance of mobile-friendly web design and the impact on potential website traffic. Don’t miss this conversation centered around deciding where you spend marketing dollars. 

Agency Specialization:

-Companies should identify agencies aligned with their specific needs, understanding where the agency excels and where it might fall short.

Mobile-Friendly Design:

-The hosts stress the importance of mobile-friendly sites, citing the statistic that over 80% of website visitors now come from mobile devices.

Website Maintenance:

-The episode emphasizes the critical role of maintenance in preserving a website’s functionality, security, and overall user experience. The hosts caution against assuming that a one-time purchase is sufficient for a website’s long-term success.

Quotable Moments:

“If your website’s not being built to be mobile-friendly, again, it’s called responsive design is another new phrase. Then you’re right, move on. Because that is if 80% of the traffic is on mobile and your website does not work on mobile, then you have a major problem.”*

“Finding an agency that offers maintenance is important for a number of reasons. Buying a website is like buying a new car.”

“You don’t want to bankrupt yourself during a web build. I agree, but you need to have something that’s good done right and you need to consider these questions that we’ve been talking about here before you go hiring.”