Welcome to another episode of The Beef! Joining us today is Ross Winkler with Winkler Public Relations. Listeners will hear the story of how Ross’s parents recruited him from minor league baseball to join the family business, why he chose PR as a career, and the three specialties that his parent’s company focuses on. Ross gets candid about some of the hurdles that occur for the business, which mainly center around understanding their bandwidth as a small business, and shares how COVID-19 has pushed their business into more of a digital space. He describes his client base as mainly small businesses and economic development organizations and tells us why he requires that all new clients are as committed to their goals as the business will be. Listeners will hear Ross’s advice for all business owners and come to understand why it’s so important to have crisis management in place, before we ask Ross what sets Winkler apart from other PR businesses. Join us today to hear all this and more!
Key Points From This Episode:
- We compare social media and sport watching habits.
- How Ross’s parents recruited him from minor league baseball to join the family business.
- Why he chose PR; everyday is something different and he gets to build relationships.
- The three major things tWinkler PR does: crisis management and communication, stakeholder marketing and communications, and media relations.
- Some of the hurdles that occur; understanding their bandwidth as a small business.
- How COVID-19 has affected their business by forcing them into a more digital space.
- Winkler’s values: working relationships and working in lockstep with one another as a family.
- Their client base: economic development organizations and businesses.
- What they are looking for in a client: someone who is committed as they are going to be.
- Advice for all business owners: PR is an investment, not an expense!
- Why it’s so important to have crisis management in place.
- What sets Winkler apart from their competitors; their years of experience and flexibility.
- The power of punctuality in building confidence.
- How supporting a small businesses is the best way to support Winkler PR.
Tweetables:
“‘Working relationships’ is our tagline, and being able to establish those relationships not only with our clients but helping our clients establish those relationships is so much fun.” — @rosswinkler [0:05:15]
“We don’t necessarily have a true niche in terms of industry. We focus more on what we can do for the client as opposed to what the client actually does, and then we form a plan to help fit them.” — @rosswinkler [0:07:24]
“PR is an investment, not an expense.” — @rosswinkler [0:14:12]
Links Mentioned in Today’s Episode:
