8 Things You Should Know About Creating Your Company Logo

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A logo is a visual representation of your company that can symbolize your brand. It is one of the most important aspects of any business, as it represents your brand and helps you stand out among competitors. A good logo should be memorable, recognizable, and unique. However, creating a logo that accomplishes all these things can be daunting.

This blog will discuss the eight things you should consider when creating your company logo.

1. Understand Your Brand Identity 

Before you start designing your logo, it is important to understand your brand identity. Your logo should reflect your brand’s personality, values, and mission.

For example, your logo should look elegant and sophisticated if you are a luxury brand. On the other hand, if you are a fun and playful brand, your logo should look colorful and exciting. The key is to ensure that your logo aligns with your brand identity.

2. Keep It Simple

Simplicity is key when it comes to logo design. A simple logo is more memorable and easier to recognize. Avoid using too many colors, fonts, and details in your logo. Stick to one or two colors, one or two fonts, and minimal details. Your logo should be easily recognizable and scalable.

3. Choose the Right Colors

Colors play a crucial role in logo design. They can evoke emotions and represent your brand’s personality. For example, red represents passion and excitement, while blue represents trust and reliability. Choose colors that align with your brand identity and the emotions you want to evoke. Also, consider the psychology of colors and how they can affect your audience.

4. Select a Suitable Font

The font you choose for your logo can also impact your brand’s perception. Fonts can be playful, serious, elegant, or modern. Choose a font that represents your brand’s personality and is easy to read. Use only a few fonts in your logo, as it can make it look cluttered and confusing.

5. Make It Scalable

Your logo should be scalable, which means it should look good in different sizes. It should be easily recognizable, whether on a business card or a billboard. A scalable logo is also more versatile and can be used on different platforms and mediums.

6. Consider Your Target Audience

Your logo should appeal to your target audience. Consider who your customers are and what they like. For example, if your target audience is young and trendy, your logo should look modern and stylish. If your target audience is older and more traditional, your logo should look classic and timeless.

7. Ensure It Is Unique

Your logo should be unique and stand out among competitors. Avoid using generic symbols or cliché designs. Your logo should be original and represent your brand’s personality. A unique logo is more memorable and can help you build brand recognition.

8. Get Feedback

Once you have designed your logo, get feedback from others. Show it to your employees, customers, and friends. Ask for their opinions and suggestions. This can help you identify any issues with your logo and make necessary changes.


Creating a logo is an important aspect of building a successful brand. Consider these eight things when designing your logo to ensure that it accurately reflects your brand identity, is simple, uses the right colors and fonts, is scalable, appeals to your target audience, is unique, and receives feedback.

Want an expert to make your company logo and brand stand out? Turn to the creative team here at Beefy Marketing. Our well-designed logos are compelling because they connect with your audience instantly. Learn more about our services by getting in touch with us.

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Andrew Brockenbush

CEO of Beefy Marketing & Host of the Business Growth Hacks Podcast

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