Instagram is making significant changes to its platform, with one of the most notable being the expansion of its carousel feature. Now, users can add up to 20 photos or videos to a single post—doubling the previous limit of 10. This enhancement offers brands more flexibility to create richer, more comprehensive visual stories. Whether you’re showcasing a product line, a company event, or a behind-the-scenes look, these additional slots can help you engage your audience in new, creative ways.
In addition to this update, Instagram has introduced several other features that brands should take note of:
Music Integration in Carousels: Instagram has made it easier to add music to your carousel posts, allowing you to create a more immersive experience for your audience. Pairing the right track with your visuals can amplify the impact of your message.
Collaborative Posts: Instagram now allows multiple users to contribute on a single carousel post. You can now collaborate with up to three people as co-authors on a post or Reel. This is especially useful for brands that collaborate with influencers or partners, as it enables a seamless integration of content from different sources.
Portrait-Oriented Feeds: Recently, we’ve observed a shift in some of our clients’ feeds from the timeless square format to a portrait orientation. This change is noteworthy as it could signal a broader shift in how Instagram prioritizes content in feeds. Will the square images we’ve all perfected become a relic of the past? As this change continues to roll out, it’s crucial to monitor and adapt your content strategy to maintain visual consistency and engagement. Peep the change on our client Team Never Quit‘s Instagram account. Is it a glitch or a beta test?
Enhanced Reels Integration: Instagram is also continuing to emphasize its Reels feature, integrating it more deeply into the platform. Reels now have expanded editing tools, making it easier to create dynamic, engaging short-form videos that resonate with your audience.
Revamped Explore Page: The Explore page has seen an overhaul as well, with improved algorithms that better tailor content to individual users’ preferences. This gives brands a better chance of being discovered by potential followers who are genuinely interested in their content.
As these updates begin rolling out globally, staying agile and informed is key. By leveraging these new features, you can keep your brand’s content fresh, engaging, and in line with the latest trends. Whether it’s maximizing the expanded carousel posts or adapting to potential changes in feed orientation, now is the time to rethink your Instagram strategy to make the most of these changes.
