To improve website performance, it is necessary to consider several variables at once. We often focus on a couple of elements and need to consider other factors that can be just as important. Teams must combine SEO and website graphic design to benefit both. Good website design helps ensure that search engine crawlers see and understand your content.
At the same time, SEO focuses on ensuring that your content is relevant and useful for your target audience. Together, these two components create a website that is both search engine-friendly and user-friendly.
Here are points where SEO and web design go hand-in-hand:
Legibility
The design of a website plays a huge role in how users interact with the content. If the website’s design needs to be better done, it can make it easier for users to read the content or find what they are looking for. Poor graphic and utility design can lead to clarity and the user leaving the website, meaning that all the hard work put into content will be well-spent. Good design helps make the content easier to access and gives users a clear path to the information they want.
A website must be designed to make it easy to read, or it can be very frustrating for visitors. The colors, font size, and font type used on a page can make a huge difference in how easy it is to understand the text. Pages with light-colored text on a white background or dark text on a black background often make it difficult to read.
Additionally, fonts that are too big, too small, or hard to read can be a huge turn-off for visitors. If people can’t get the information they need from a website, it defeats the purpose of having a website in the first place.
Mobile-Friendly Interface
Making a website mobile-friendly is essential for any business or individual trying to rank on Google. It is important to understand that Google has been prioritizing mobile-friendly websites for about five years now, and a website that needs to be optimized for mobile devices is at a disadvantage. If a website is not optimized for mobile devices, likely, it won’t rank as highly on Google as the search engine prioritizes websites that are mobile friendly.
Businesses and individuals who want to get the most out of their website must ensure that it is optimized for mobile devices.
Speed
If your website needs to be ranked better, it may need to be faster. This could be caused by having large images, cluttered graphic design, too many plugins, not using browser caching, etc. To improve the speed of your website, you should optimize images, delete unnecessary plugins, and enable browser caching. Doing these things could help you to rank better.
Having a fast-loading website is essential to user satisfaction and search engine optimization. Aim for a website that loads within two seconds, as this is the maximum time most people are willing to wait for a page to download. Anything longer than three seconds and you are likely to lose up to half of your visitors.
In Closing
To improve SEO, partner web design with it. Ensure your website is easy to navigate, optimized for mobile, and loads in less than three seconds to keep customers hooked. Then, you’ll start seeing higher rankings and more sales!
Beef Up Your Online Presence with Beefy Marketing
Our fully managed services will boost your rankings, leads, and conversions from the moment we execute your next marketing campaign. Learn more about our graphic design, branding, and optimization services by calling (281) 516-8122 right now!
