In this episode of the Business Growth Hacks podcast, Andrew and John discuss the importance of strategic content planning using tools like editorial calendars. They get into the three stages of the client’s journey (top of the funnel, middle of the funnel, and bottom of the funnel) and emphasize the need to address each stage to maximize business growth. They also highlight the significance of being intentional about content creation and offer insights into how editorial calendars can drive traffic, improve SEO, and enhance overall marketing strategies.

Key Points:

Three Stages of the Buyer’s Journey:

The episode begins with an exploration of the top, middle, and bottom of the funnel stages in the client’s journey. It’s emphasized that addressing each stage strategically is crucial for effective content marketing.

Importance of Editorial Calendars:

The conversation underscores the role of editorial calendars in content planning. They discuss how calendars help in addressing pain points, guiding potential solutions, and ensuring a cohesive marketing strategy.

Strategic Approach to Content:

The hosts stress the need for a strategic approach to content creation, focusing on SEO, audience targeting, and measurable results. They advocate for planning, consistency, and relevance in content marketing efforts.

Quotable Moments:

“Having that editorial calendar is allowing you to be strategic in addressing your customer audience, your demographic, your persona, and making sure that you are addressing everyone that’s in the funnel.”

 “If you don’t have a calendar and you’re not planning this stuff out, don’t expect it to be pristine.”

“Don’t give up on something because it’s not getting the results that you want. Make sure that you’re actually putting everything into it that you’re supposed to.”