In this episode of the Business Growth Hacks podcast, John and Andrew continue their discussion on the importance of feedback, focusing on the value of external feedback from consultants and coaches. They explore how external perspectives can provide objective, unbiased insights that drive growth and improvement within a business.

Key Points:

1. Value of External Feedback:

   – External feedback is less personal and more objective, helping businesses see issues they might overlook due to internal biases.

   – External consultants and coaches bring specialized knowledge and a fresh perspective to the table.

2. Personal Experiences with Coaches:

   – Andrew shares his positive experiences working with a sales coach.

   – External coaches can offer tough love and honest feedback, helping to refine strategies and improve performance without personal bias.

3. Benefits of Fractional CMO Services:

   – Andrew talks about offering fractional Chief Marketing Officer (CMO) services, allowing businesses to access high-level marketing expertise without the full-time salary.

   – Fractional services provide strategic guidance and help companies use the external CMO as a neutral party to deliver tough feedback to teams.

4. Creating a Feedback-Friendly Environment:

   – Encouraging open communication through tools like surveys and regular meetings.

   – Implementing practices such as “show and tell” sessions where team members share their progress, challenges, and achievements.

   – The concept of “fearless feedback” from Apple’s culture, promoting the idea that feedback should be given and received without fear.

5. Practical Tips for Feedback:

   – Positioning feedback in a way that prepares the receiver and seeks their permission to ensure they are ready to hear it.

   – Creating an atmosphere where feedback is seen as a tool for growth and not a personal attack.

External feedback can significantly enhance business growth by providing objective insights and specialized knowledge. By fostering an environment that values open and fearless feedback, businesses can continuously improve and achieve their goals.

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