Todays episode features Katie Smith, a dynamic marketing force and the queen of the customer journey. Katie’s unique blend of adventure and marketing prowess has redefined B2B marketing, and she’s here to share her insights on navigating the complex world of customer journeys. We’ll explore the critical phases of the customer journey map, explore the psychology behind consumer decisions, and discuss the importance of data in crafting effective marketing strategies. Don’t miss out on this engaging conversation that promises to transform how you approach your customer interactions.

Key Points:

[00:00] – Introduction to Katie Smith, the Queen of the Customer Journey

[01:06] – Understanding the basics of the customer journey map

[03:19] – The psychology behind the customer journey and decision-making

[04:13] – Identifying the crucial phases in an effective customer journey

[05:48] – The importance of the awareness and delight stages

[07:14] – Keeping customer journey processes simple and data-driven

[08:49] – Insights from sales and customer experience teams

[09:26] – Adapting to customer behaviors and meeting their needs

Links Mentioned:

• Follow the Wild Path: http://www.followthewildpath.com
• http://www.businessgrowthhacks.com
• http://www.beefymarketing.com
• https://www.facebook.com/BeefyMarketing
• https://www.instagram.com/beefymarketing
• https://www.youtube.com/c/BeefyMarketing

Thank you for tuning into this episode of the Business Growth Hacks Podcast! If you found today’s discussion helpful, make sure to rate, follow, share, and review our podcast. Until next time, keep growing your business!