Have you ever had a happy accident happen when cooking one of your go-to recipes? I have.
One day I was preparing a meal that I have cooked over and over I could practically make with my eyes closed. As I added one of the spices (without measuring) too much came pouring out. Yikes! I thought to myself, this is going to ruin the meal.
But to my surprise, it added so much flavor and gave this meal I’ve eaten many times a whole new taste. Even my kids loved it and they asked me to make it this way from then on.
This made me think. What are some things small businesses do that can be improved by just a little tweak? Then it dawned to me, social media.
You see, social media is a great tool for your business to connect with the right audience and help convert them into paying clients. Many small businesses are on social media and try and try to reach their audience with the same ole’ posts but still get the same results… nothing!
Social media for your business can sometimes feel like that meal you’ve made over and over. You keep following the same recipe for posting— random pics, quotes, and products for sale. Content like this is fine, but are you getting the results you need?
Ask yourself this question, “When I post on social media do I have a plan, post purposeful content with intention, and most of all do I leave my targeted audience wanting more?”
If the answer is no, don’t worry. We’ve got the recipe to spice up your social media.
✨ Scroll all the way down to see how BEEFY Marketing can help boost your social marketing efforts.
1. Post Consistently (But Keep It Fresh)
Consistency is key to staying top-of-mind with your audience. But remember, consistency doesn’t mean posting the same thing every day. Mix it up! Share behind-the-scenes looks, success stories, promotions, and tips relevant to your niche. For example:
- Mondays: Post motivational quotes.
- Wednesdays: Highlight a customer testimonial.
- Fridays: Share a behind-the-scenes photo or video.
2. Engage Like You Mean It
Social media isn’t just a megaphone; it’s a conversation. Reply to comments, ask questions, and interact with your followers. The more you engage, the more likely you are to build a loyal community.
Pro Tip: Use polls, quizzes, and stories to encourage interaction. Platforms like Instagram and Facebook love engagement and reward it with increased visibility.
3. Use Eye-Catching Visuals
A picture may be worth a thousand words, but a great social media graphic is worth a thousand likes. Invest in high-quality visuals that grab attention as users scroll through their feeds.
What works:
- Bright, bold colors.
- Clean and professional design.
- Short, snappy captions overlaying images.
4. Jump on Trends (But Stay Authentic)
Trends are a great way to connect with your audience and show off your brand’s personality. Whether it’s a trending hashtag or a viral challenge, there are endless opportunities to join the conversation.
Remember: Stay true to your brand. Don’t hop on a trend that doesn’t align with your business values or goals.
5. Optimize for Local SEO
Make it easy for local customers to find you by using location-specific keywords and hashtags. Tag your location in posts, mention your city or town in captions, and participate in local online communities.
Local SEO tips:
- Include your business location in your bio.
- Use hashtags like #TomballSmallBusiness or #TomballMarketing.
- Highlight local partnerships or events.
Ready to Beef Up Your Social Media?
At Beefy Marketing, we’re here to help small businesses grow through clever, conversational, and impactful social media strategies. Whether you’re struggling to post consistently or want to revamp your visuals, we’ve got the expertise to take your social media game to the next level.
Our amazing Social Media Team can create custom content calendars tailored to your business and ensure your posts are both consistent and engaging. We monitor your social media channels and engage with your audience so you can focus on running your business. Our team knows how to make your brand stand out with scroll-stopping visuals that boost engagement. We keep an eye on trends and help you leverage the ones that make sense for your business while staying authentic. We specialize in local SEO strategies that help your business shine in your community and beyond.
