Harbor America Sees 125% Increase in Leads in Just 6 Months

Background

Harbor America is a Professional Employer Organization (PEO) offering strong solutions to small and mid-sized businesses with client, employee, and back-office services that are critical to the success of every business.

For over 20 years, they have offered unique and award-winning HR solutions, establishing themselves as one of the nation’s strongest and most reliable service providers from coast to coast.

As leaders in their industry, they recognized that most business owners didn’t know what a PEO was or how one could help them grow their business. Understanding this problem has been the key to their marketing success.

The Problem

Before Harbor America made the choice to work with the team at Beefy Marketing, they knew they wanted to update their website. In their mind, it was that simple.

They were fearful their website wasn’t up to the task of handling all the incoming traffic from their new sales team, so they hired Beefy to update the website. At the very first meeting, the inbound experts at Beefy Marketing helped the team at Harbor America understand that what they needed was a website that could produce leads for their sales team, not a sales team that could produce traffic for their website.

Harbor needed:

• a clear understanding of their target market
• a digital strategy that would improve their SEO ranking
• a marketing strategy that would drive traffic to the website
• a content strategy that would convert traffic to leads
• a closing strategy that would convert leads to new business