A s a business owner, you know that making a good first impression is a requirement to making a sale. If a customer doesn’t like you – then they probably won’t like your company.
But nowadays, good impressions don’t happen in person. They happen online.
Consumers probably won’t ever experience your firm handshake. They won’t observe your confidence or your willingness to always look someone straight in the eye. They probably won’t experience your personal warmth firsthand, and they definitely won’t know whether or not you’re a person of integrity.
But they will know…
- If you have a website.
- If you have an intuitive user experience.
- If you have strong branding.
- If your copy is clear and your call to actions are strong.
- And they’ll know if your site is secure.