Content Marketing Questionnaire

Please provide a description of what you do.


Please explain any restrictions, legal requirements, etc. Is there any information you would like us to know regarding licensing, bonding, or insurance?

Does your company have a special or unique history we should know? Have you won any awards or accomplishments customers might appreciate?

What/Who are your company's top 3 competitors (please include their URL)? Tell us a little bit about them. How are your services the same/different? What do you feel they’re doing well? In what ways do you feel you offer a better service?

What sets you apart from your competitors? Why should your customers choose you? What specific features or benefits would convince a prospective user to choose your company over others?

Describe your typical audience or customer base (age range, gender, geographical areas, single vs. family, and so on).

If your company were a person, what sort of person would it be? Provide personality adjectives, or any other descriptions that capture the brand of your business.

What action should a prospective customer take after visiting your site? What special offers or tactics are helping you achieve those goals on your site?


(Please be as specific as possible.)