7 Tips for Setting the Perfect Digital Marketing Budget
It’s projected that in 2020, almost half of all marketing budgets will be dedicated to the digital sphere. But what does that mean? How much is allocated for marketing budgets? Well, the U.S. Small Business Administration says that businesses spend anywhere from 1% to 12% of their total revenues on marketing. How much they spend […]
7 Essential WordPress Tools to Boost Your Business’ Site
It’s estimated that almost 30% of e-commerce is done on WordPress. Every year the popularity of WordPress hosting increases over the year before. In order to meet the needs of its growing customer base, WordPress offers a wide array of tools. These tools can help revolutionize your website. WordPress tools number in the thousands and […]
10 Top Questions to Ask a Web Designer Before Hiring Them
38% of users will stop using a website if it’s unattractive. Another 39% will leave if the site takes too long to load. Don’t risk losing website visitors! Every visitor you attract is a potential sale. Instead of scaring them off, you want a website that will help you convert those visitors into quality leads. […]
6 Ways E-Commerce Websites Benefit Small Businesses
By 2022, global e-commerce is expected to be worth $22 trillion. That’s a whole heap of cash! You may be wondering how you can get in on this action. The good news is that it’s easier than ever before to make e-commerce websites. What’s more, your small business needs one. Restricting yourself to traditional retail […]
Using the 80/20 Rule to Succeed at Business
One of the most difficult aspects of being an entrepreneur, especially if you are a solopreneur (that’s a business owner doing every aspect of running the business), is working with customers. You have to constantly be thinking about getting new customers (lead generation) getting paid by your customers (closing the deal and executing the project) […]
Leadership Tips On Recovering from Mistakes
In my experience as a business owner and entrepreneur, I have come to learn that mistakes are a necessary part of the learning curve of business ownership. [clickToTweet tweet=”The issue is not that we make mistakes, it’s our response to the mistakes we make that matters.” quote=”The issue is not that we make mistakes, it’s […]
Will Instagram Help You Grow Your Business?
Today’s savvy marketer knows you have to be active on social media if you want to grab your share of the market. Facebook has been pretty well established as “the” social media road to take, but what if your target market is most active on Instagram and you are totally missing your opportunity to connect […]
How To Grow Your Brand With Very Few Marketing Dollars
WANT PEOPLE TO NOTICE YOUR BUSINESS? GIVE THEM THE SHIRT OFF YOUR BACK. The next time you find yourself in a crowd of people, take a minute to look at their clothing and count all of the brands you see. Nike. Under Armor. GAP. Texas A&M. Harley Davidson. All printed on a good old-fashioned cotton […]
Stop Guessing What Your Audience Needs and Start Asking Them
I received an email from an online marketer. It wasn’t an intrusion. I’ve invited this marketer to send me her content because I like what she has to say and how she delivers it. So yesterday, when I received an email from her asking me to watch an attached video, I was pretty excited to […]
Top 4 Reasons Why You Should Never Start A Business
The freedom that comes with owning your own business sounds really enticing. Who doesn’t want to be their own boss, make their own hours, create their own job description and do the things they love? I mean, after all, there’s a reason they call working for someone else “captive employment,” right? STARTING A BUSINESS – […]