Tips for Creating a Successful Marketing Plan for Social Media

This week John and Andrew unpack their 6 key tips for creating a successful marketing plan for social media. We dive straight in by discussing how to identify your goals and interrogate why impressions and likes are often akin to vanity goals and don’t necessarily translate to higher ROI. Like anyone looking to grow their business, your time is a precious resource. Discover time-saving strategies like how to choose the platforms best suited for your business, as well as how to leverage your content for multiple mediums like blog writing, podcasting, and video content. We also unpack the value of contests and giveaways, and how social media can be an opportunity to showcase the character of your business in addition to your relationships with customers. If you’re feeling intimidated by the massive undertaking of social media, or are looking to take your social media game to the next level, this is the episode for you! Make sure you tune in for plenty of useful tips and eye-opening insights!

Key Points From This Episode:

  • Some of the key activities entrepreneurs should be investing their time in.
  • Statistics on the massive growth projected for social media users.
  • Why you need to be investing in social media as an entrepreneur.
  • The first thing you need to do is identify your goals, so you can gauge your progress.
  • Why likes and impressions could be considered vanity goals.
  • How to use social media to showcase your uniqueness and reach your niche audience.
  • Why your time commitment needs to match your social media goals.
  • How social media can reflect the character of your business and your relationship with your customers.
  • How to choose the platforms that make the most interest for your business.
  • Discover how to use one piece of content in a variety of different ways.
  • Why posting consistently is integral and how to schedule posts for out-of-office days.
  • Learn how to plan your social media and maximize your time.
  • How to understand audience engagement statistics and optimize accordingly.
  • Why social media is a place that doesn’t always need to be focused on your product.
  • Discover how to expand your circle of influence.
  • Why hosting contests and giveaways are massively important: to create a sense of reciprocity.
  • How to use Gleam to manage your contests and giveaways.
  • The importance of engaging with your customers and responding to comments.
  • How consumers have changed and are considerably more informed.


“If you pride yourself in being a funny laidback doctor’s medical practice, yeah. Then your social media and your website, everything else needs to reflect that personality.” — @abrockenbush [0:17:21]

“We’re able to take that one blog post we wrote and turn it into three different formats, audio for podcasts, YouTube videos, as well as text-based content on social media, and then everywhere else. And all of that works together.” — @abrockenbush [0:23:11]

“Social media is one of those places where it’s not as important to stay all about your product all the time. In fact, that can get redundant.” — John [0:31:26]

“It means a lot to your fans, your potential customers, when you actually engage with them.” — John [0:45:36]

Links Mentioned in Today’s Episode:

Sprout Social






Andrew Brockenbush on Twitter

Beefy Marketing

Beefy Marketing Blog

Small Business Nation