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Mastering Product Placement: Insights from Brand Tracking Experts

In this insightful episode of the Business Growth Hacks Podcast, we explore the world of brand tracking and product placement with expert Dominic Artzrouni. Dominic shares a beginner’s guide to understanding how product placement works and its significant impact on brand visibility and ROI. Whether you’re a small business owner or a marketing professional, this episode is packed with valuable insights that will help you leverage product placement to grow your brand. Tune in to discover the hidden strategies behind successful brand integrations in movies and TV shows, and learn why product placement can offer one of the highest returns on investment.

Key Points:

– [00:00] Introduction and sponsorship message from Wingmen.

– [00:26] Welcoming brand tracking expert Dominic Artzrouni.

– [01:06] Dominic explains the importance of brand tracking for small businesses.

– [02:12] The basics of product placement and common misconceptions.

– [03:34] Real-life examples of product placements in movies and their perceived value.

– [04:29] How brands facilitate product placements without direct payments.

– [05:31] The role of relationships and logistics in securing product placements.

– [06:42] Measuring the ROI of product placements and its high potential value.

– [09:00] Comparing product placements to traditional TV commercials.

– [10:12] Closing thoughts and where to find more information from Dominic.

Links Mentioned:

https://www.concave.com

https://www.linkedin.com/in/dominic-art-rooney/

https://www.youtube.com/channel/concavebrandtracking

https://trustyourwingman.com/

https://www.beefymarketing.com/

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Thank you for listening, and until next time, keep growing your business!