Incorporating Compelling Narratives Into Your Content with Jude Charles

Welcome to this exciting episode of Business Growth Hacks, where our co-host, John Fritzsching, chats with storytelling and video expert, Jude Charles. The conversation starts with a captivating icebreaker question about the book or story that left the biggest impression on them, leading to an insightful discussion about the importance of self-care and structuring work to prevent burnout.

Listen in as they explore why entrepreneurs should share personal stories beyond their business and emphasize the significance of human connections in life and business. Together, they reveal why prioritizing relationships over transactions is the ultimate growth hack for businesses. Don’t miss out on this engaging and enlightening episode!


  • The icebreaker question for the episode is about the book or story that left the biggest impression on the guest’s adult life.
  • Jude’s answer is the biography of Jackie Robinson, the first African-American baseball player to play professionally, which inspired him to write a book called “The Baseball Life of Jude Charles” at eight years old.
  • John’s answer to the icebreaker question is “The Giving Tree” by Shel Silverstein, which left an impact on him by showing the importance of giving and the love of parents.
  • The speaker emphasizes the importance of taking care of oneself before helping others.
  • It is suggested to structure one’s work in a way that prevents burnout, even if it means taking time off during the year.
  • Entrepreneurs should share stories about who they are beyond their business.
  • Jude shares a personal story about a client who showed up for them during a difficult time, highlighting the importance of human connections beyond transactions.
  • The growth hack in business is the individual entrepreneur themselves, and it is important to prioritize relationships over transactions.

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