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Challenging the Traditional Approach to Content Creation and Social Media

In this episode of the Business Growth Hacks podcast, we interview Andrew Ryder, who challenges the traditional approach to content creation on social media. Ryder emphasizes the importance of authenticity and uniqueness in content creation for business owners, highlighting the pitfalls of rigid systems and templates. The discussion delves into the need for entrepreneurs to find their own voice and create content that resonates with their audience.

Key Points:

  • Traditional content creation systems on social media are often rigid and formulaic, leading to unoriginal content and lack of engagement.
  • Advocating for a more organic and story-based approach to content creation that reflects the individuality of the business owner.
  • The discussion explores the challenges faced by agencies and small businesses in balancing consistency with authenticity in their content strategies.
  • Emphasis is placed on the importance of staying true to oneself and finding a content creation method that aligns with one’s strengths and values.

Quotable Moments:

“Instead of trying to change the entrepreneur to fit the mold, you need to change the mold or change the system to fit the entrepreneur.”

“The only way to stay truly true to yourself is to remain organic, to lose some of that level of rigidity… It’s like having the bumpers on when you’re bowling, it’s like you think it’s going to help you stay straight. But it really just starts to kind of bounce you all around.”

Links Mentioned in Today’s Episode:

Andrew Ryder

Andrew Ryder Coaching

Andrew Ryder Mobile App

Andrew Ryder Training

Andrew Brockenbush on Twitter

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